Reviewed Nov. 7, 2014 by Armin
Plenty of crafty executions this week with work from Porto, New York, and Stockholm.
Um Segundo Filmes by R2 Design
Located in Porto, Um Segundo Filmes (One-second films) is a film, TV, and advertising producer. (Their projects do last longer that one second). Designed by fellow Portonians, R2 Design, the identity uses a vibrant RGB color palette and giant, blocky number 1s along with a double prime symbol to represent second, a somewhat underused graphic (and even writing) device. It’s a simple and bold mark that looks great oversize on the stationery. The complementing Neutraface-ish wordmark adds a nice contrast and touch of classic Hollywood. See full project
Albertine by Pentagram
Albertine is “the only reading room and bookshop in New York devoted solely to books in French and English with more than 14,000 contemporary and classic titles from 30 French-speaking countries” so, of course, it has to look French as fries. To do the classy deed, Pentagram partner Abbott Miller designed a beautiful, custom-drawn wordmark based on French vernacular packaging that has a lovely extended and geometric structure. Behind it (and sometimes above it) the wordmark is accompanied by a golden burst that references a mural on the ceiling of the bookstore. The combination of elements, plus the blue and gold palette, make for a very cultured and elegant look that translates just as well to gold leaf on glass as it does to silkscreen on a Tyvek bag. See full project.
Attention: Craft by Snask
An exhibition that ran this past Summer at the prestigious Liljevalchs gallery in Stockholm, Attention: Craft showcased the work of eleven artists’ experimental craft and their expertise working on different materials — it was this focus on materials that Snask used to, um, craft this briefly-lived identity. After drawing a quirky wordmark for “Craft”, Snask had each letter made from a different material — copper, marble, porcelain, wood, and stone — that they photographed to serve as the logo. The textures, reflections, and shadows achieved is just something you can’t get in Photoshop or 3D rendering. It’s a stunning visual. The rest of the identity used a stencil font and lot of black to set a serious and crafty vibe. See full project here.