Lots of fun typography and fun with typography this week, with work from Sydney, Adelaide, and Stuttgart.
151 Property is a Sydney-based developer that transforms “undervalued assets” and transforms them into well-valued retail, office, or industrial spaces. Previously named Valad, 151 Properties has a clever new logo designed by the local Futurebrand team that I find completely fascinating. First, you have to not call the company Onefiftyone but One Five One and let the construction of the logo sink in for a second. It’s such a great idea and perfectly executed. It’s also a nice metaphor for what he company does: taking something that exists and transforming it. The applications are attractive as well with an unexpected combo of copper, black, and cobalt blue. See full project
Robinson’s is a car accident repair service shop in Adelaide, Australia. (I should say was, as the business has since merged with another business that has a logo that’s an accident of its own.) If you’ve ever been to a car repair shop and I’m betting you have, I’m also betting you have never seen a car repair shop with a logo as kick-ass as Robinson’s. Designed by local firm, Parallax, the mono-thickness, script logo has a wonderful lo-fi, sci-fi, car-lettering vibe that is (clearly) hard to describe but easy to enjoy. The execution of the signage, outside and inside is far too cool. See full project
Schmuque is a jewelry line by Stuttgart-based goldsmith, Julia Münzing, who designs some really great and unexpected black-hued pieces. The identity by local firm büro uebele captures the elegant-yet-edgy aesthetic of her work through a stretching, sans serif typeface that starts out like a classic luxury wordmark but then elongates into almost unrecognizable shapes. I’ve always been a sucker for stretchy logos and this one is pretty satisfying most of the time — the “A” in particular doesn’t function as well. The playful typography looks great in applications and the black-and-white approach combined with the thicks-and-thins create great textures not fit for schmucks. See full project