A mix of elaborate and minimal projects today, with work from Monterrey, London, and Porto.
Bokeria is a Mediterranean restaurant and purveyor of products made in-house in the coastal city of Split, Croatia. Their goal is to have a homey and welcoming fee that is achieved in part, in this identity by Anagrama, by the recurring use of a tartan pattern that looks half like a picnic tablecloth and half like a cozy blanket grammy made for you. The sand-colored and muted blue tones are unexpected and they work great with the gold foil accent. As usual, the combination of varied elements — vintage illustration, unusual typeface, centered layouts, and clash of materials — is very convincingly pulled off. The available products are perfect for buying and taking to a nearby beach to enjoy. See full project
Dawn Capital is a London based venture capital firm specializing in financial technology investments. Especially when compared to the old logo, the new one designed by London-based Proxy, is a bright ray of sun. Almost literally. The new wordmark, typeset in a minimal geometric sans serif, is punctuated by a rising sun dot. Although you could say the concept is no more impressive than a Type-as-Metaphor 101 exercise, this is perfectly done and actually used as it’s the kind of simple concept that many clients shy away from. Another big win is the use of yellow as, again, almost no client ever wants to use yellow as their brand color — Yellow Pages notwithstanding. The identity gives the capital firm a cheery and optimistic vibe without the shark attitude of most others in the industry. See full project
Casa de l Cura (either “House of the Priest” or “House of the Cure” in English) is a small hotel in the Trás-os-Montes province of Portugal. What it lacks in size it makes up in slickness, particularly in the environmental graphics by Porto-based Miguel Palmeiro. Thin cuts in metal serve as the perfect physical interpretation of the thin, monoweight-line approach of the logo and graphics which, on their own, are fine but not impressive. It’s their starkness and crispness applied as minimally as possible against the beautiful hotel (and other hospitality accoutrements like the robe and pillow cover) that makes it all come together delightfully. Plus, we don’t see enough gourds in Friday Likes photos, so there is that too. See full project