Opinions on corporate and brand identity work.

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Reviewed Feb. 19, 2016 by Armin

Industry / Tags /

A wealth of foil stamping and strong typography to end the week with work from Nashville, Cambridge, and Singapore.

Mercer Supply Co. by Peck & Company

Peck & Company

Mercer Supply Co. is a modern barbershop providing “grooming, goods & services for gentlemen who give a damn” in Baton Rouge, Louisiana, where the state bird is a pelican, which serves as the brand representative for the barbershop. Designed by Nashville, TN-based Peck & Company, the identity features an illustration with an unruly hairdo of its own, beckoning customers perched from a log, and proves that anything can be made classier and cooler with foil stamping. The pelican is complemented by what looks like Alternate Gothic typeset in a lot of uppercase and in a bunch of different serving styles. Overall, the choice of materials and diverse typographic treatments give the barbershop a modern-day Victorian look with a buzz. See full project

Cooke Curtis & Co. by The District

Cooke Curtis & Co. by The District

Cooke Curtis & Co. is a residential property estate agent based in Cambridge, England, established in 2015 with an unexpected — for the industry — contemporary identity designed by local firm The District. Fully typeset in Avenir, the identity is meant to subtly allude to brickwork, which isn’t evident but I’m all for a flexible, playful visual system. (An animated GIF at the project link shows better how the typography beeps and bops). The applications, all in black and white, have a bold elegance to them while the shifting typography adds a bouncy, controlled rhythm. These folks could list my property long time. See full project (Via BP&O)

Chandra by Oddds

Chandra by Oddds

Chandra is a jewelry and apparel fashion brand established in Switzerland, designed by Trang and Aurélien Spiegelberg. In contrast to the barbershop’s rugged pelican, Chandra features a delicate (and totes adorbs) line drawing of a cat with a rose on its head, designed by Singapore-based Oddds. (Check out the rest of their work and site presentation while you are there; pretty sweet.) The big, happy eyes of the cat and resting happy face add a cheerful vibe to the identity that is otherwise minimally elegant and restrained. Once more, foil stamping does the trick and looks particularly good on the black and orange-hued stocks. The extra loosely tracked lowercase serif is the only questionable element but everything else makes me purr with joy. See full project

Your opinion…

On Mercer Supply Co.


Cooke Curtis & Co.


On Chandra



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