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Reviewed Mar. 11, 2016 by Armin

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Simplicity reigns today with work from London, Vilnius, and Stockholm.

Grimm & Co by Side by Side

Grimm & Co by Side by Side

Grimm & Co is a nonprofit creative writing and mentoring outpost of Ministry of Stories for young people (8 to 18) in Rotherham, South Yorkshire, England, where it has its awesome headquarters: Grimm & Co’s Magical Apothecary. If this looks or sounds familiar, yes, it’s similar to 826 Valencia’s organization and faux stores (Monster Supply Store, Time Travel Mart, etc.) where kids attend workshops and people buy themed faux things. Ministry of Stories also operates the Hoxton Street Monster Supplies in London. For this Harry-Potter-meets-Target version, Sheffield-based Side by Side created a simple, old-timey-looking identity system that’s kind of the Swiss Style of magical artifact branding. One typeface, centered, always in uppercase. It’s not the most “creative” design but it works, well, like magic when applied to all the fun products and clever copywriting. The space itself is wonderful too with a lot of great details. Don’t miss the making-of post to see how they turned the previous pub into this store. See full project

You & Oil by étiquette

You & Oil by étiquette

You & Oil is a cosmetics company based in Vilnius, Lithuania, offering skin care and hair products made of ecological vegetable and essential oil and plant extracts. Its packaging, designed by local firm étiquette, reflects the effect their products have on the skin through a set of color-coded, heavy gradients that go from the base tan color to a range of red, blues, and greens. It’s a deceivingly simple system but it creates a perfectly branded family of products supported by simple and crisp typography. See full project

Tidningshuset by Pontus by Bold

Tidningshuset by Pontus by Bold

Tidningshuset by Pontus (House of Magazines or Newspapers in Swedish) is a restaurant, deli, and bakery in Stockholm run by restaurateur Pontus Frithiof and located in the building where Sweden’s largest newspaper, Dagens Nyheter, is headquartered. Local firm Bold used its neighbor as inspiration for the identity by putting a traditional masthead blackletter to work to entice passersby to stop by for a bite. The blackletter is paired with Trade Gothic to create a strikingly contrasting logo that looks great in black and greater in the key red-orange color. The applications are very simple and straightforward, letting the strong typography do the work. Some bonus playful bundles of Trade Gothic (like “Lunch”) are spread through the space. Overall, it’s a nice balance of serious and playful. See full project

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