Some eclectic packaging projects to start the year, with work from Saint Paul, Stockholm, and Barcelona.
Lord Jones in California manufactures two ranges of high-end cannabis-infused products: topicals (lotions) and edibles. With the cannabis products we are seeing a free-for-all in terms of visual approach since there is no benchmark or established tropes for all this new packaging so if one of these companies wants to have a crest with deer wearing chokers and an eagle on a crown then it makes perfect sense. Designed by Saint Paul, MN-based Werner Design Werks, the crest and packaging pull off the high-jinks in the crest, the name, and the overall opulence through a restrained, elegant execution and a crisp, energetic color palette of green, orange, blue, white, black, and gold. The body lotion packaging works a lot better, with the crest wrapping around the box and more vertical white space to contrast with it. Still, the lotion and chocolate seem like a good one-two combo for a relaxing time. See full project
Leave it to Stockholm-based Snask to come up with a preposterous concept as this and make it look as good as it does: their own beer, meant to be drank IN the shower in only three sips. Brewed by their long-time client PangPang Brewery, Shower Beer is a pale ale that comes in an 18-centiliter, small bottle — the equivalent of 12 tablespoons — with a pink cap. The typography is refreshingly not Arial or something to make it look more hipster than the idea already is and the proportion of the whole thing is totally adorable and I love that “foam” is an identity element. See full project
Sans & Sans in Barcelona, Spain, is a retailer of teas, offering a range of classics as well as their own concoctions. The tea bag packaging by local firm Requena — also featured in the last Friday Likes — has a lovely and clean aesthetic with some sharp serif typography and just the right amount of splashes of color. The image above shows two separate ranges of teas, the classics and some special editions teas, that all maintain a consistent aesthetic even with when they use disparate graphic elements. Overall, a sweet system seeped in serifs. See full project Part 1 / Part 2
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.