Opinions on corporate and brand identity work.

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Reviewed Mar. 10, 2017 by Armin

Industry / Consumer products / Culture / Restaurant Tags /

A fairly wide variety of styles and clients this week, with work from Guadalajara, Macov, and Helsinki.

Evreka by Monotypo

Evreka by Monotypo

Evreka is a dermatology company with a line of cosmetic creams available in Mexico. Designed by Guadalajara, Mexico-based Monotypo, the identity is visually tactile with a great combination of lightly-colored stocks, rainbow foil stamping, rainbow metallic paper, and watercolor-y accents. It’s maybe one too many elements but they are all so soft in tone and presence that it’s not overwhelming. The logo… I like it okay but I mostly appreciate its play with counterspace with the face being a drop of cream. The wordmark is also okay and works well to immediately convey cosmetics. I would rub that.See full project

Next festival 2016 by Chmela

Next festival 2016 by Chmela

Next Festival is a music and sound art festival in Bratislava, Slovakia, with an experimental outlook and representing everything from classical to electronic music. 2016’s identity, designed by Macov, Slovakia-based Chmela features a brutalist-looking “NEXT” wordmark that starts ugly and gets uglier in use or as you roll your mouse over on the festival’s site. I know this isn’t going to be the most popular Friday Likes selection ever but I really dig the don’t-give-a-fuck-ness of it. I particularly like how “NEXT” is done all in a single, continuous line and how the disruption then blows up all the vector points in every direction but always keeping the continuous line intact. In application, I think they could have used slightly less distorted versions of the logo so that, for those willing to, there would be a readable “NEXT”. If you need me, I’ll be mousing over the logo for the next hour or so. See full project

Well Coffee by Bond

Well Coffee by Bond

Well Coffee is a new coffee shop in Helsinki with the distinction that it’s vegetarian. The new identity designed by local firm Bond revolves around a custom typeface with little waves at its feet. Why little waves at its feet? I really don’t know, but it’s somehow totally appropriate for a vegetarian coffee shop in Helsinki. The type looks crisp and friendly and pairs great with the polka dot pattern, which itself works great as a shading texture for the charming illustrations. The brown, light blue, and white color palette give everything a nice freshness and is perfectly in tune with the physical space itself. Well, then. See full project

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