Plenty of elegance this week with work from León, Stockholm, and Los Angeles.
Evoca Editorial by Treceveinte
Evoca is a publishing company that transforms real people’s lives and stories into literary works and memoirs. The name means “evoke” in English. The identity, designed by León, Guanajuato-based Treceveinte, aims to conjure an elegant, treasure-like feeling with a classic, chiseled serif that has rich, wide, open counterspaces and a lovely icon that’s a combination of fountain pen with lines symbolizing paragraphs in the shape of an “E”. I like that it also looks like a flag but above all I really like squiggle texture of the lines. The icon also has an ex-libris, vintage-publishing-house aesthetic that’s great. The gold foil on the gray stock looks lovely as does the off-white stock. The typography throughout the applications is crisp and, well, literary. See full project
Combo Combo by BVD
Combo Combo is a pizza/salad/wrap fast casual restaurant in Norrköping, Sweden, that, as the name implies, allows customers to easily create their combo of toppings. Designed by Stockholm, Sweden-based BVD, the logo makes good use of the name by rotating “COMBO” 180 degrees in a deadpan sans serif, creating an intriguing set of counterspaces. One of the “O”s gets turned into a face which, although perhaps unnecessary, adds a quirky secondary element to the identity that also happens to look like a pizza with three really large pepperoni slices. What sealed the deal for me was the custom metal logo grill inside the oven. That’s boss. See full project
Lewis Miller Design by Project M Plus
Lewis Miller Design is an event and floral design company based in New York, NY, with a large team conceiving and deploying rich, epic, elegant floral arrangements — traits reflected in their identity, designed by Los Angeles, CA-based Project M Plus. The logo is an elegant wordmark typeset in GT Sectra and is complemented by a classic monogram of interlocking LMD serif letters. The exuberance of the floral arrangements is expressed through close-up photographs of flowers printed with gold foil on top to create a whirring layering effect. The business card and letterhead have a hipster-y but elegant 90-degree-increment layout and the bags look great in that rich blue color, but my favorite element might be the tape. See full project