Opinions on corporate and brand identity work.

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Clean, bold, and crisp designs and typography abound this week, with work from Palma de Mallorca, Austin, and Helsinki.

Aliat by Enrique Presa

Aliat by Enrique Presa

Aliat Asesores is a labor, accounting, and tax advice firm in Palma de Mallorca, Spain. The name means “Ally” in Catalan, which is apt given the tight alliance between the “a” and the “t” in the logo. Designed by local designer Enrique Presa, this is a rarely well done ligature that is unusual (from the fi fl common ligatures) and works great to form a tight, bold wordmark. The application on brown and tan paper with white ink is sophisticated and striking. I would totally take their tax advice. See full project

Flyrite by Foxtrot

Flyrite by Foxtrot

Flyrite is a small chain of chicken sandwiches in Austin, TX, with only two locations but they are two locations that stand out wildly, with a giant triangle thing and a neon logo on the facade that are hard to miss. Designed by local firm Foxtrot, the logo features a chicken flying just rite… it’s a great icon with crisp, strong lines and a bonus “F” hidden in its wing. The strength of the logo carries the whole identity, which is fairly basic in a coral red and gray color palette and minimal additional graphics. It’s the cool, industrial cousin Chick-fil-A never knew it had. See full project

Lundén Architecture Company by Tsto

Lundén Architecture Company by Tsto

Lundén Architecture Company is, as its name implies, an architecture company in Helsinki, Finland, with a portfolio of some pretty cool and out of the ordinary projects that support the equally out-there new logo designed by local firm Tsto. A simple wordmark, typeset in FF Bau is given a literal twist by breaking apart the letterforms into spin-able pieces that separate and come together cyclically in a hypnotic animation. The stroked approach gives it an extra layer of WTFness but it works perfectly in synch with the type of work done by Lundén. The backs of the business cards with the different states of the animation are each wonderful typographic compositions on their own. See full projectVia BP&O

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