Opinions on corporate and brand identity work.

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Reviewed Apr. 21, 2017 by Armin

Industry / Food / Hospitality Tags /

From minimalist to exuberant, we cover a satisfying range with work from Toronto, Vienna, and Lima.

Summerhill Market by Blok Design

Summerhill Market by Blok Design

Summerhill Market is a family-owned specialty grocery store and caterer in Toronto, Canada, offering their own private label products and prepared foods. Their new identity, designed by local firm Blok Design is a tight system that gives all the very different products a consistent shelf presence. It’s a super simple aesthetic of thin lines and a geometric sans serif (with a sprinkling of serif here and there) but all the proportions are just right with clear information and product names and a lovely, soft color palette. There are plenty more variations at the link that show what a nice, comprehensive system this is, ranging from rectangular to circular labels, blank to textured backgrounds, and a set of labels and tape for the prepared food packaging. I also like how they can turn up the volume on the coffee packaging and still maintain the look. See full project

Villa Antoinette by Matthias Kronfuss

Villa Antoinette by Matthias Kronfuss

Villa Antoinette is a luxury chalet in the Semmering region of Austria available for rent for a cool €1,500 a night because go look at it. The rental/hotel’s identity has been designed by Vienna-based Matthias Kronfuss, all in a very pleasant and elegant Art Nouveau style that echoes the richness of the chalet and its environment. The identity could have maybe used a little extra push to not just be a rehashing of a style but everything is so nicely executed that I’ll hang my hat on it. See full project

Candela by Infinito

Candela by Infinito

Candela produces and retails sustainable, ethically-sourced products that highlight Peru’s offerings and honor the workers behind them — a value visualized by the new packaging designed by Lima-based Infinito. All the illustrations feature a pair of hands — the growers’ and workers’ — interacting with the ingredients of each product. The two-color illustrations work great against the consistent brown background and the gritty shading gives the packaging an earthy aesthetic, that provide a nice contrast for the minimalist, candle-shaped logo. I’m not sure the Art Deco font works in this context but it’s still nice enough. The illustrations win the day tho. See full project

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