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Reviewed May. 19, 2017 by Armin

Industry / Consumer products / Food Tags /

Some more ornate and textural projects this week, with work from Hamburg, Melbourne, and Mérida.

Abhati Suisse’s Purvanchal by Paperlux

Abhati Suisse's Purvanchal by Paperlux

Abhati Suisse is a Switzerland-based beauty brand influenced by an Indian heritage offering products for hair, body, and skin care. While Hamburg, Germany-based Paperlux has designed their full product line it was the design for Abhati Suisse’s line of scented candles, Purvanchal, that caught my attention. The candle comes in a simple white box in thin paper that is held together by an absolutely beautiful patterned tape that contrasts so well against the starkness of the paper and the minimal typography that wraps around, at an angle, like the rest of the product packaging. This is the kind of packaging one feels bad about throwing out. See full project

Sweet Greek by StudioBrave

Sweet Greek by StudioBrave

Sweet Greek is a food enterprise in Melbourne, Australia, that brings Greek products and cuisine to the city’s Prahran Market, while also offering catering and serving as the source for owner Kathy Tsaples’s cookbooks. The identity, designed by local firm StudioBrave is charming, sweet, and friendly with a hand-drawn approach that gives the company an earthy vibe that matches the rustic-ness of their food offerings. The olive branch drawing is really nice… I wish the “SG” monogram were a little thicker in that instance to balance out with the leaves but it still makes for a great logo. Bonus points for drawing four different “E”s. See full project

Nativo by Candid Brands

Nativo by Candid Brands

In other food news… Nativo, in Mérida, Mexico, specializes in cooked-for-eight-hours-underground pig while offering accompanying hand-pressed juices and “recado”, a type of mole. They focus on quality, natural ingredients not just in their products but in the diet of their pigs and the identity, by local firm Candid Brands, carries on a botanical/biology textbook aesthetic through classic serif typography and detailed etching illustrations complemented by stark flashes of fluorescent orange. It’s a bit off of the Anagrama playbook but, hey, there are worse playbooks to work from. The project photography may also be a tad much. See full project

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