Opinions on corporate and brand identity work.

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Reviewed Aug. 25, 2017 by Armin

Industry / Consumer products / Restaurant Tags /

Some muted color palettes this week to clear your eyes, mind, and soul, with work from Auckland, Seoul, and London.

Hugo’s Bistro by HANNAH Design Studio

Hugo's Bistro by HANNAH Design Studio

Hugo’s Bistro is an all-day dining establishment, offering breakfast, lunch, and dinner in Aukcland, New Zealand, offering “reimagine[d] classic European fare”. The identity by local firm HANNAH Design Studio features a slender, vertically-stacked wordmark that is a rare case of a beautiful and elegant vertically-stacked wordmark; the combination of letters and shortness of the name works perfectly. Without any additional doodads or elements, the identity basically revolves around the strength of the logo and some fantastic paper stock choices in a muted color palette. See full project

Rapport by Jaeho Shin

Rapport by Jaeho Shin

Rapport is a clothing import company in South Korea… I was not able to confirm its existence as the URL listed on the project images doesn’t work and there is no social media or even Yelp reviews but it seems legit and, heck, it’s nice. Designed by Seoul-based Jaeho Shin, the identity (almost literally) revolves around a lovely “R” monogram that looks like a thread from a piece of clothing being tied into a knot. The monogram has a nice curvature and flow to it and is presented in the right thickness. The wordmark is a good complement with its big open counters and short ascenders. What makes this stand out is, like Hugo’s above, the colored stock selection in a surprisingly attractive combination of poop brown, salmon, muted blue, and off-white. The letterheads (or folders) with the big “R” are on fire. See full project

Carpos by Panos Tsakiris

Carpos by Panos Tsakiris

Carpos, in Gossau, Switzerland, is a producer of extra virgin olive oil, which explains the preponderance of olive-colored paper selected by London, UK-based Panos Tsakiris. Printed elegantly with white foil stamp and other times simply debossed, all the applications look earthy and tasty with minimal typography and no fuss. Also, take a look at the bottle design that adds to the overall EVOO-ness of the project. See full project

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