Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Friday Likes 22

Friday Likes Oct. 26, 2012 by Armin

Industry / Tags /

Friday Likes

I like it when commonalities emerge between Friday Likes. This time we have lots of black and white and lots of circles from Spain, Mexico, and Russia.

Madrid Street Art Project

Madrid Street Art Project

The Madrid Street Art Project is an initiative to promote and enjoy Madrid’s street art through guided tours (labeled “Urban Safaris”), an online gallery, and more. Its identity, designed by local firm IS Creative Studio is so dead simple it hurts. Based on ubiquitous online maps, the black and white elements — street lines, arrows, superspaced sans serif — on their own are as visually exciting as a one-way black-and-white arrow sign but when brought together they explode into all kinds of cool. [More].




My design crush with Anagrama continues: this time they’ve brought some quirky simplicity to the identity of Montero, a rustic cuisine restaurant in Saltillo, MX. The identity itself is nice enough but the touches they helped bring into what is already an amazing restaurant space (must see) are what elevate this whole project. [More]




(Click image above to see bigger). I’m having a hard time understanding exactly who this is for so how about you cut me a Friday Break and we’ll just call it explained. Some sort of culture-y lab somewhere in Russia. The word “Ural” gets thrown around. The concept is that this lab is an anomaly so Ekaterinburg, Russia-based streetArt went with a “glitch” approach by doing a piss-poor job (on purpose!) of scanning the identity and redeploying it in each stationery item. We’ve seen distorted photocopy and scanner projects before (punk and postmodern movements) but it’s nice to see it done in 2012, kind of isolated of any trends — in fact, this goes so against the current trend of prettiness and simplicity it’s like a, well, glitch. [More (sort of)]



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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