Opinions on corporate and brand identity work.

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Friday Likes 30

Friday Likes Jan. 11, 2013 by Armin

Industry / Tags /

Friday Likes

The first Friday Likes of the year come from Canada, The Netherlands, and Mexico and provide a good mix of lighthearted and serious and hand-made and computer-made.

Mylène Poisson

Mylène Poisson

For this Court of Master Sommeliers-certified sommelier, Montréal-based Caserne established a simpler than simple letterspaced wordmark that would be, well, boring on its own. Enter: wine. Probably time-consuming as hell but each stationery item is stamped with a glass bottom ring of red wine giving it a very authentic touch, particularly in the business card where the ring covers multiple and makes them all infinitely different. I’ll drink to that. [More].


Alzheimer Nederland

Alzheimer Nederland

This was first shown in October of 2012 and for some reason I forgot to mention it. Designed by Studio Dumbar for Alzheimer Nederland this identity is not something I necessarily “like” like the other projects we show here. It isn’t friendly and the execution is — you can’t call it bad — just harsh and perhaps a little too real for lack of a better term. “The ‘vanishing points’,” explains Dumbar, “visualize the effects of dementia, while some people see them as a source of light and hope.” In typical Dumbar fashion, the identity is expressive and provocative. Creative Review has a great interview with them about this project. [More]




Perennial Friday Likables, Anagrama, is back with another playful yet sophisticated identity. This time for a “Mexican french-inspired tea and confectionary shop” called Bonnard, after the painter Pierre Bonnard. The identity uses a limited set of macaroon-colored brushstrokes — paired with gold foil — against stark white backgrounds. Delicious all around. [More]



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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