Opinions on corporate and brand identity work.

A division of UnderConsideration.

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Friday Likes 36

Friday Likes

Some really thoughtful ideas today along with strong executions from Paris via London, Australia, and South Africa.

Miss Kō

Miss Kō

For Miss Kō, a concept-driven, Asian fusion restaurant in Paris, London-based GBH has created an amazingly simple logo using the shapes of nine grains of rice to spell out the name. The non-perfect placement of the grains is what gives the idea an extra push into something original and organic. There is a whole other aspect about a naked lady — an avatar for the fictitious Miss Kō — with a full body tattoo that I don’t care much for. (Mind you, I don’t mind the naked lady part, but that whole aspect of the identity is too Vogue-fashion-spread for me.) Link somewhat NSFW. [More].


Igniting Change


Described as “a purposely tiny charity sparking ideas, alliances and resources for social change,” Igniting Change finds a positive message in almost any cause: Hero in Heroin, Over in Poverty, Elder in Elderly. The identity, designed by Sydney-based RE:, is remarkably simple, using the idea of a blue highlight marker to bring attention to what matters. [More]



Querida Carmen

At first glance this might look gaudy and tacky but the visual strategy that extends from the logo all the way to in-store decorations and furniture by Johannesburg, South Africa-based Ateljee is quite fantastic and appropriate for children boutique, Jelli. Based on a heavy-handed geometric grid the identity extracts its logo, an alphabet, characters, and complex illustrations for murals, all in a consistent aesthetic. It’s a perfect fit for the audience. [More]



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Spotted Around the web

New Logo for Wipro

New Logo for Wipro
Spotted Jun. 23, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Notable Italics



Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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