Opinions on corporate and brand identity work.

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Friday Likes 43

Friday Likes May. 3, 2013 by Armin

Industry / Tags /

Friday Likes

Today we go full on Nordic with firms and clients from Denmark and Norway and an aesthetic that you just can’t get either on this side of the pond or even in other parts of that side of the pond. What I’m trying to say: They got serious design skills up there.

Højmark Cycles

Højmark Cycles

Like the streamlined kit of parts that Højmark Cycles uses to build its custom bicycles for clients, Danish firm Ineo Designlab used its own set of streamlined sticks and balls to craft a custom, geometric, stencil wordmark. The resulting logo is as alluring as the frame of a bike and the identity goes above and beyond with a gorgeous set of custom numerals for catalog price sheets. I could ride this all day long. [More].


Advance Nonwoven

Advance Nonwoven

This is not something I typically like and when seeing the full identity there isn’t that much there — and when you are there, the logo’s typography leaves much to be desired — but I have to admit that I just completely fell for the image above. How pretty is that? And it’s also quite an appropriate solution by another Danish firm ME! ME! ME! for Advance Nonwoven, a company that creates insulation products from 100% organic and recyclable fibers. So the logo looks technological and woven-ish and warm. Win, win, win. [More]





The extra minimalist logo for interior architecture firm Krohn, explains Oslo-based Commando Group, is based “on a room seen from the central perspective,” that “after trying out different views we saw that in a certain angle, the room becomes a disjointed ‘K’!” And to prove it works both ways you can drag the logo around on the client’s website. Web bells and whistles aside, the identity is simple and confident with some metallic ink sprinkled around for a little bit of glitz. [More]



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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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