Reviewed Oct. 18, 2013 by Armin
A lot of exuberant simplicity in this edition of Friday Likes with work from Hong Kong, Vienna, and Monterrey.
Soil by Blow
What first appears to be a puzzle piece made out of gingerbread cookie with powdered sugar on top is a pottery-esque interpretation of the Chinese character “土” that literally means “Soil”, the name of this Chinese enterprise that “aims to offer a new perspective and experience to crafts, through design research, cultural projects and spontaneous retail opportunities”. Designed by Hong Kong-based Blow, the voluminous and wobbly soil shape gets turned into a lovely pattern that adds to the textile, handcrafted feel and the name of the company is set in a fragile uppercase serif that starts to break apart quite nicely in applications like the tote bag. See full project.
J. Hornig by Moodley
Not premeditated, Moodley is back on the board this week (after last Friday’s Verdarium) with a solid redesign — here is a sampling of the general look previously — for German coffee roaster and purveyor, J. Hornig. The main reason it’s here is because of the brown and red color palette. It is so good looking. The logo is pretty straightforward but it’s deployed in just the right size with the just the right amount of whitespace that makes it shine in all the materials. The packaging extends the color palette to even prettier colors and redraws the afro-trotting gentlemen to great effect. See full project.
Checklist by Anagrama
It had been a while since we last had Anagrama on Friday Likes and here they are with an identity for a small company in Monterrey that specializes in custom event planning for birthdays, anniversaries, corporate events, and more. Aptly called Checklist — as in event planning it’s all about checking off items from a list — the identity adopts a regal-slash-academic aesthetic that provides a handsome, upscale vibe. The dark blue, pink, and gold color choices go so well together and if you had told me that a monospace typewriter font would pair great with a wordmark on a curve I wouldn’t believe you. See full project.