Opinions on corporate and brand identity work.

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Reviewed May. 2, 2014 by Armin

Industry Tags /

Plenty of soft colors, strong ideas, and animated logos this Friday with work from Sommerville, Stockholm, and Milan.

Lafayette by Oat

Lafayette by Oat

Located in downtown Manhattan, with interiors by Roman and Williams, Lafayette Grand Café & Bakery needed a sexy industrial identity to match the location, restaurant’s look, and French cuisine. Sommerville, MA-based Oat baked up a sophisticated white and blue identity centered around a lovely, custom-drawn script logo — that “ye” connection is like dipping a croissant into a cup of hot chocolate. (If you know what I mean). See full project

Polyester by Bedow

Polyester by Bedow

Operating from Stockholm, Polyester is a “a studio of senior front end developers that has been around since the dawn of markup language” and their new identity is as nerdy as their description. Designed by local firm, Bedow, the logo uses the now clichéd < /> to create an awesomely ugly new wordmark and custom font to deploy further nerdiness on stationery and t-shirts. It’s kind of hard to accept it as a bona fide design solution but it really is awesome. And ugly. But mostly awesome. See full project.

M.U.D. by The Clocksmiths

M.U.D. by The Clocksmiths

Short for “Making Upward Dance”, MUD Dance Center is a dance school in L’Aquila, Italy with a lovely identity that sends the periods in its logo floating in the air with each application. Designed by Milan-based The Clocksmiths, the dead-simple logo’s two dots move up and down along with the gorgeous photography, following the movements of the dancers. The color palette that extends from typography to the dancers’ costumes is so well done and a great way of thinking about identity beyond fonts and graphics. See full project.

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