Opinions on corporate and brand identity work.

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Gander Outdoors Contest

Gander Outdoors Contest

Linked Jun. 8, 2017 by Armin

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We all know contests are bad but some are smarmier than others and it’s never a bad thing to be reminded of how shitty some of these contests can be: After filing for bankruptcy in March, then being acquired by Camping World, the new CEO is personally endorsing a contest (and selecting the perhaps-winning entry) to design a new logo for the company, dangling a $100,000 prize while keeping the rights to all submissions as well as the option to not choose a winner at all. You can see some of the submissions here. Visit link

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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