
Launched this year, after the purchase of Interclick by Yahoo! in 2011, Genome from Yahoo! is “the most complete, custom audience buying solution” that “combines technology, data, premium media and analytics to help advertisers meet their marketing goals.” To be honest, I have no idea what that means. The new identity was designed by New York, NY-based The Nation. More images and video here.
POSTED BY: Armin
CATEGORY: Technology The B-Side
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