Of Relevance and Interest
2012 Brand New ConferenceVideos of the 2012 Brand New Conference are now available for purchase — ditto the program and poster.
--- Recent B-Side Entries
Rockmelt

B-Side Preview
Dallas

B-Side Preview
The Rockettes

B-Side Preview
WDC, Whale and Dolphin Conservation

B-Side Preview
Deluxe

All B-Side Archives
Subscribe to B-Side RSS
--- About
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

---

Online
  • FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
  • Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
  • Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
  • Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
  • Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
  • Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

---

Publishing
---

Events & Judged Competitions
  • Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
  • Brand New Awards / Celebrating the best identity work produced around the world.
  • FPO Awards / Celebrating the best print work from around the world.

---

Writing
  • Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
  • Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
  • The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

---

Graphic Design
  • Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
---
ADV @ UnderConsideration

A B-Side BY Armin


Gildan

Gildan Logo, Before and After

Established in 1984, Gildan is a “marketer and globally low-cost vertically-integrated manufacturer of quality branded basic apparel.” From socks to t-shirts to fleece, over 30,000 employees worldwide push this good-enough brand. A revised logo appeared last Fall.

Thanks to Michael Smith for the tip.

Voting Begins
Voting Ends Entry Information

DATE: Jan.09.2012|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

---

TAGS: , ,

---
Share to Facebook Share to Twitter Share to Google+ Add This
---



Recent Comments
  • Friday Likes 46
  • In Brief: May Miscellany
  • W FTW (for the Whitney)
  • Voting Polls on the B-Side
  • P&G is Over the Moon
  • Minsk Gets in Line
  • Friday Likes 45
  • Mall of America Gets Wrapped Up
--- Archives, Search



--- Current Contributors
--- Jobs by Category
--- Jobs by Category
Post a Job

Brand New Job Board Powered by Coroflot
--- About
Mailing list managed by MailChimp
--- Book Recommendations
Book Recommendations

Books about logo design, the designers that create them and the meaning of branding.
--- About
  • Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work.
  • Brand New is run with Six Apart’s MovableType 4.23-en
  • With a few individual entry exceptions, Brand New is programmed to be W3C compliant and is valid XHTML 1.0 Transitional
  • Syndicate / RSS Feed

Disclaimers
  • All comments, ideas and thoughts on Brand New are property of their authors; reproduction without the author’s or Brand New’s permission is strictly prohibited
  • Brand New reserves the right to delete any comment deemed offensive or unnecessary

Contact
---