Videos of the Brand New Conference 
New York Road Runners
Maldives
Home Forward
SusieCakes
Help Remedies
All B-Side Archives
Subscribe to B-Side RSS
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY David Weinberger
Gimme an H!
This is another example of a company embracing design for the first time. Well, they sure called in the big guns. The Hindustan Construction Company, or HCC, has recently launched a new logo designed by Landor’s UK office.
The wordmark is very simple. Just three letters with a notch cut out of the “H.” Cool, I like it. Maybe I don’t particularly like the letterforms but I love the restraint.
“To portray the ‘Obsession for details’ value that HCC prides itself on, the ‘H’ in the logo has been given a sharp cut at a 23-degree angle to signify the cuts and other work that are handled with precision at HCC.”
What I also like is the visual system or at least the start of what I have seen. The little triangle is used as a graphic device providing a small moment of color and angle on an otherwise monochromatic and structurally rigid design. Well done.
This does remind me a bit of HNTB, which also has a notch out of their H and is in a related industry. They also do a great job of using their notch within their visual system. I believe HNTB was designed by Siegel+Gale, but I’m not absolutely sure.
DATE: Dec.12.2006
POSTED BY: David WeinbergerCATEGORY: Architecture COMMENTS:
TAGS:
![\"Brandnew_HCC.gif\"](\"http://www.underconsideration.com/brandnew/archives/Brandnew_HCC.gif\")
\n\nThis is another example of a company embracing design for the first time. Well, they sure called in the big guns. The 
Books about logo design, the designers that create them and the meaning of branding.
