BY Armin

Global Beer

Yesterday, with approval from shareholders, Anheuser-Busch InBev was officially launched as the merger of two breweries: Belgium-based InBev — which was formed in 2004 through its own merger of Interbrew and Brazilian AmBev — and St. Louis-based Anheuser-Busch, established in 1860. The combined power, staff, inventory and line of products has created the world’s largest brewer, representing powerhouse consumer brands like Budweiser, Stella Artois, Beck’s and Bass, and in addition, the new company has a 50% ownership of Mexico’s Grupo Modelo which sells the relaxing Corona, and they have a 27% share in China’s Tsingtao which produces its delicious eponymous beer.

The new Anheuser-Busch InBev identity reflects the vision of our new organization, with our guiding principles at the very heart of its conception. It is designed to represent drive, authenticity and friendship.

[…]

Reflecting the rich heritage of both companies, the eagle represents strength, agility and focus, while at the same time looking forward and upwards to reflect our collective vision, drive and energy.

[…]

The combination of rich golden colors captures what we know and do best: our expertise and heritage in brewing great beer, which is so often a part of enjoyable moments shared by friends.
— About our New Identity

It’s very interesting that the new logo is unabashedly American, building on the equity of the old Anheuser-Busch logo. The latter makes sense as the InBev logo, aside from being ugly and completely inappropriate for a brewer, it had no more than four years of presence and equity, while the eagle has been part of Anheuser-Busch’s identity since 1872; but for a global company, this seems to rooted in American flavor. Even the typography leans towards this side of the pond. Regardless, the logo isn’t particularly interesting: It’s just some type with the illustration of an eagle. There is no tension, nothing to grab your attention, nor anything memorable about it, it’s simply a corporate logo.

Maybe after knocking back a few Buds, the logo will look more attractive.

Thanks to Casey Auvé for first tip.

DATE: Nov.19.2008CATEGORY: Retailers 90 COMMENTS

Marcio’s comment is:

I'm not usually a big fan of detailed logos, but I'm sad to see the Anheuser-Busch "A" be replaced with this lame frankenstein of a logo.

FYI: I'm Brazilian

On Nov.19.2008 at 10:43 AM

JonSel’s comment is:

I didn't realize InBev had such a "rich tradition". They certainly didn't have a rich typographic heritage. Yikes.

I know I'm at risk of sounding old and too much a Paul Rand fanboy, but what the heck has happened to the art of a beautifully reductive drawing for a logo? This is a poorly-drawn sports illustration, which I suppose fits the demo, but, still.

On Nov.19.2008 at 10:54 AM

John Lascurettes’s comment is:

It looks like the masthead to a poorly produced city magazine, a small city's magazine.

On Nov.19.2008 at 10:56 AM

Philip’s comment is:

I wouldn't mind it so much if, perhaps, the eagle was much smaller and less detailed (maybe even a silhouette) in the same position to imply the forward movement.

(5 minutes elapses)

Actually, the more I look at it...a brief glance suggests some sort of financial institution.

(5 minutes elapses)

Okay, I hate it.

On Nov.19.2008 at 10:59 AM

Jay Ramirez’s comment is:

It looks like it should be on the hood of a Trans-Am

On Nov.19.2008 at 11:01 AM

rickyaustin’s comment is:

Could there be a worse name for a beer company than InBev?

It doesn't even sound real. It sounds like the name of the drink robot out of Wall•E or something. Just a bad name.

----

It was unclear in this post who aquired who - looks like InBev aquired AB, which is I suppose why the horrid name is still around...

[Via the AB site:]
BRUSSELS, Belgium and ST. LOUIS (Nov. 18) – InBev announced today that it has completed its acquisition of Anheuser-Busch following approval from shareholders of both companies. The combination creates the global leader in beer and one of the world's top five consumer products companies. Under the terms of the merger agreement, all shares of Anheuser-Busch will be acquired for $70 per share in cash, for an aggregate of $52 billion.

Effective today, InBev has changed its name to Anheuser-Busch InBev to reflect the heritage and traditions of Anheuser-Busch. Starting Nov. 20, 2008, the company will trade under the new ticker symbol ABI on the Euronext Brussels stock exchange. Anheuser-Busch has become a wholly owned subsidiary of Anheuser-Busch InBev and will retain its current headquarters in St. Louis, Mo. St. Louis will also become the North American headquarters for the combined company. The new Anheuser-Busch InBev is geographically diversified, benefiting from a balanced exposure to developed and developing markets.

----

As for the logo - it feels like a merger logo. I hate merger logos.

On Nov.19.2008 at 11:13 AM

Matt’s comment is:

The eagle is sort of the color of beer, but otherwise everything is generic American, including the Friz Quadrata font. If they wanted to go the American route I would've rather seen them keep the "eagle through the filagreed A" element of the old AB.

The MillerCoors logo kicks the crap out of this.

On Nov.19.2008 at 11:25 AM

Doug’s comment is:

Much like MillerCoors, this identity won't be visible to the larger public - it will primarily exist on corporate stationery, financial reporting and the corporate Web site. That limited audience isn't all that interested in a strong visual.

AB InBev will keep the branding focus on its product lines - Budweiser, Stella Artois, Beck's, etc.

On Nov.19.2008 at 11:29 AM

David’s comment is:

The logo lost the feeling of history, just about every beer company likes to brag about how long they have been making beer. They went from having a logo that was well designed and went to some thing that looks like it was snatched off one of those logo creation sites where you pick a font and a little graphic to add to it and it spits it out for you.

On Nov.19.2008 at 11:31 AM

Jeff’s comment is:

Oh god the "before" typography is an LOL-inducer.

On Nov.19.2008 at 11:45 AM

Chris’s comment is:

The gradient vector eagle is killing me. Did the designer pull that from istock? I just wish the icon was more timeless and integral with the type. It would hold up much better in my opinion.

On Nov.19.2008 at 12:00 PM

Pale Face’s comment is:

Wow...Gradients like a MoFo.

They totally lost the heritage. If you want to see a great example of returning a beer to great history, then check out what the guys at Chaos Concept MFG. (the design group within Mcgarrah Jessee Ad Agency, Austin, TX) are doing for Shiner Beer. An absolute return to designing for the soul of a product.

I think with this new AB InBev logo caters too much to the newness of the other companies. Just my opinion.

On Nov.19.2008 at 12:05 PM

Pamela L.’s comment is:

WELL...at least the great Bald Eagle doesn't look like it got caught in a BIG trap anymore.
That poor bird's wing was looking pretty mangled.

Cheers!

On Nov.19.2008 at 12:14 PM

SpaceMonkeyX’s comment is:

I have a feeling this will be a temporary logo. They'll use it for now to help ease the consumer's pain of the merger, but after a year or two, when sales of Budweiser haven't faltered, they'll lose the eagle altogether and present something entirely different.

On Nov.19.2008 at 12:18 PM

edumira’s comment is:

looks like an Airline logo to me. Not really keen on that 'v' and the overworked eagle.

On Nov.19.2008 at 12:27 PM

colormist’s comment is:

This new logo reminds me of Adobe branding. More specifically Adobe CS2 Photoshop--or, at least, it was made by someone who worshiped at the alter of Adobe. Those gradients are killing me.

It's just awful. I'm about ready to cry from loss of that AB logo.

On Nov.19.2008 at 12:40 PM

Anonymous’s comment is:

It looks like a clip art masthead for a high school newsletter... "Go Eagles"

On Nov.19.2008 at 12:43 PM

Kaz’s comment is:

Ugly logo + Ugly logo = Very ugly logo

On Nov.19.2008 at 12:54 PM

Matthew Brett’s comment is:

It's a logo that is as good as Anheiser Busch beer...

On Nov.19.2008 at 01:10 PM

Timothy’s comment is:

I call shenanigans on this logo. there's no way it could possibly be real, or that bad. Oh... nope it's real. Is that really embossed/shadowed type? why get rid of the great Anh. eagle logo? Classic.

On Nov.19.2008 at 01:21 PM

Josh’s comment is:

I saw this and about crapped a brick. They should have let the AB brand carry on rather than starting a new mail forwarding company... I mean... uh...

On Nov.19.2008 at 01:24 PM

Nick Irwin’s comment is:

I still disappointed by the whole transaction...I heard they have a really good basketball team this year!! "Go Eagles!!!"

On Nov.19.2008 at 01:25 PM

Ragdoll’s comment is:

Anheuser-Busch just lost a classic logo. What is this mishmash? What the hell in InBev? Moreover, what the hell is ABInBev? What does that even mean?

It looks like when they designed the logo, the Eagle was doing its best to work with it, but then was like, I'm getting the hell out of this mess; that's why it's flying away.

On Nov.19.2008 at 01:32 PM

Jonathan’s comment is:

That's a BIG BIRD! Too big... And isn't this an American/European merge? There's about 0% European feel to this new mark, and I'm an American! Gross, looks like they did it last night.

On Nov.19.2008 at 01:35 PM

Matheus’s comment is:

What's with that funky parrot?

On Nov.19.2008 at 01:36 PM

Greg’s comment is:

Why ABInbev? What an awkward conjuction...sounds like Binbev...bargain bin beverages.

On Nov.19.2008 at 01:44 PM

Andrew’s comment is:

This eagle is horrible. It looks like a cheap sketch that was quickly vectorized, then dutifully web 2.0-ized.
The eagle's proportions are wonky. Anatomically incorrect wings, the head's too big or the wings are too small.

It looks like one of the illustrations that would appear on Google's home page on any given holiday. Or on a cub scout newsletter created in Paint...Worthy of joining XEROX in the hall of shame.

On Nov.19.2008 at 01:52 PM

Joe M. ’s comment is:

Amalgamated Bank nailed it too.

On Nov.19.2008 at 01:53 PM

David’s comment is:

If you look at AB's old logo, a outdated block letter with a bird, and InBev's old logo, not even sure whats going on there, I would say that its a huge improvement, but I just dont like the new A, it reminds me of the art institute logo, blah

On Nov.19.2008 at 01:56 PM

Nisio’s comment is:

This logo is to identity design what country n' western is to music.

On Nov.19.2008 at 02:36 PM

techcommdood’s comment is:

Talk about lipstick on a pig. Regardless of logo, I'll stick to real beer, thanks.

On Nov.19.2008 at 02:53 PM

Prescott Perez-Fox’s comment is:

It's only a holding company after all, I'm not going to get to upset about this. I don't mind the type, but that eagle is rather cheesy. Looks like a freebie that comes with Adobe Illustrator.

On Nov.19.2008 at 02:56 PM

Chris Herron’s comment is:

I have to disagree with a lot of the posts here. The eagle looks beautiful to my eye. Still... it ain't a logo. What happens with the first embroidery order?

And the name feels like an attempt to placate internal factions, rather than to create a strong outward looking brand.

On Nov.19.2008 at 03:11 PM

Newsie’s comment is:

I'm just pissed that AB, an American icon, sold itself out. America continues to be bought by foreigners, it's sad. I, as a Busch Entertainment Corp (BEC) employee, am concerned about the fate of the theme parks. Anyway...

About the logo, it sucks. If InBev purchased AB for it's well-known brand and appeal, then why the hell would you change it? Everyone is synonymous with the A and Eagle, it's true Americana. Now, consumers will have no idea what the hell it is.

On Nov.19.2008 at 03:14 PM

Chris’s comment is:

It looks to be the same concept that the United States Postal Service did when they redesigned their stationary eagle with one in flight back in the early 90s

On Nov.19.2008 at 04:01 PM

Jason Schwartz’s comment is:

As with some other comments, until I see it in the aisle, I have a hard time believing that this the real rebranding.

The old InBev logo was an absolute atrocity, so it needed to be cleaned up, but getting rid of the strong Americana eagle in the old AB logo for that new nicely illustrated but "wuss" soaring-high eagle seems like a step in the wrong direction.

What is it with every company dropping classics in the last month, for these weird web 2.0 fonts?! They should stick with what they got and figure out a better way to work with the InBev cobrand.

On Nov.19.2008 at 04:16 PM

Ratebeerian’s comment is:

Completely bland and uninteresting. An affront to good design.

Just like A-B's beer: bland and uninteresting, an affront to real beer brewing.

So Corona is positioned as a "relaxing" beer, huh? When the Great American Beer festival judges beers on "Relaxing" and "Drinkability," let me know.

On Nov.19.2008 at 04:16 PM

jRod’s comment is:

To be honest, no matter what the logo was we probably would have hated it because 90% of America didn't want to see AB sold to the Euros.

Besides that, the AB is atrocious. The eagle is good for its colors, but too close to a sports team for my tastes. Why not lend it to the OKC Thunder? They need some help...

And for that matter, why not just vectorize the old logo and tweak it a bit for the sake of modernization? I hate those board room bozos that come up with concepts like this...

On Nov.19.2008 at 04:45 PM

WolfHawk’s comment is:

"Newsie’s comment is:
I'm just pissed that AB, an American icon, sold itself out. America continues to be bought by foreigners, it's sad. ... Everyone is synonymous with the A and Eagle, it's true Americana. Now, consumers will have no idea what the hell it is."

What he said.

I've lived in St. Louis all my life. Nothing will ever replace the REAL AB logo in my heart or in my mind. Just like nothing will ever replace Anheuser Busch and all it's accoutrements such as the clydesdales, Auggie's big red hat, the dalmation, Grant's Farm, etc...

I've switched to Shafley's.

On Nov.19.2008 at 04:51 PM

DrBear’s comment is:

Somehow, reading their slogan of "the best beer company in a better world" reminds me of Dunder Mifflin's "Unlimited paper for a paperless world."

Personally, I see the eagle flying overseas...

On Nov.19.2008 at 04:55 PM

Mike’s comment is:

You got Americans, Europeans and Brazilians all coming together and this is what you get.

Course, MillerCoors is Americans, Canadians and South Africans and they did do a better job.

I love all the beer snobs coming in with the assumption that AB designed the logo and using that as a chance to make a cheapshot about Budweiser. Take a look at how many of your precious imports and craft beers are really made by InBev and realize that it was them buying AB. I'm guessing the new logo was a lot more Carlos than August.

On Nov.19.2008 at 04:56 PM

Dave’s comment is:

It unfortunately looks like the Eagle is flying away from us and symbolizes the Eagle has left its long standing perch in St. Louis and in the larger sense America. I think its a sad illustration of where this once great american company has now ended up. Fly away little birdie.

On Nov.19.2008 at 05:07 PM

Randy Hill’s comment is:

Ugh. This is really, really, horrible. Just depressing. The eagle looks like clip art to me and rest of the logo is just a jumbled mess.

On Nov.19.2008 at 05:10 PM

Aaron James Draplin’s comment is:

A big pile of Clydesdale horse shit.

On Nov.19.2008 at 05:14 PM

chris’s comment is:

hmmmm... A St. Louis bank's logo in place for a few years now. I can't possibly see how the new logo is generic and corporate. Perhaps they are just being honest about the generic tight ship they will be running and that profits are the bottom line.

On Nov.19.2008 at 05:15 PM

dkm’s comment is:

they forgot the logo was of an AMERICAN eagle. so to keep it just to keep it because you wanted a bird means the design team knew nothing of its symbolism. so now it looks like the phoenix just before it keeled over in harry potter. looks like crap. can't the american brass at anheuser even speak up to give input? looks like crap.

On Nov.19.2008 at 05:39 PM

Antonio Serrano’s comment is:

Yep… great logo for the new tech company… wait… what?! It's for a brewer?!

Sheesh.

On Nov.19.2008 at 06:23 PM

BJN’s comment is:

In Vlaams: shit

Auf deutsch: Scheiße

En français: merde

That covers the primary languages spoken in Belguim, at least according to Babelfish. Not sure what the vernacular is in St. Louis.

On Nov.19.2008 at 07:09 PM

Tony’s comment is:

Give it two decades and the logo will be the classic Eagle-A again. It's simply a beautiful image and like some others who posted, I wish they just kept the AB brand and dropped InBev. I mean, it worked for SBC/AT&T... And InBev sounds too much like that fictional genetics company from Jurassic Park.

On Nov.19.2008 at 08:07 PM

dave’s comment is:

Lol, many of you completely miss the point. Like "until I see it in the aisle" etc. Why should they change the eagle logo on the Michelob bottles, for example? It's just part of that brand. After all, they also didn't change it to the globe with the red budweiser thingy, Anheuser-Busch use on their website. I also don't think the old inBev logo has ever appeared on any product, at least not prominently. There is no inBev and will not be an AB-inBev consumer brand.

On Nov.19.2008 at 08:30 PM

Mark’s comment is:

ech.

I want to cry....

this feels so wrong.

On Nov.19.2008 at 11:21 PM

Mark’s comment is:

I'm sorry but they should have never ditched The Anheuser A they shoud've redrawn it but NEVER EVER ditched it it's too recognizable and frankly one of the most coolest and unique logos of beer, this sucks.

F*** Inbev.

On Nov.19.2008 at 11:27 PM

Mark’s comment is:

sorry about the previous comment I was upset about the loss of the iconic A logo. it stinks that it's been replaced, maybe it won't go totally away,who knows. I know of a neon sign version of the logo that animates in St. Louis it's still maintained today, which is cool. I'll stop.

On Nov.19.2008 at 11:52 PM

matt’s comment is:

aw... the '!nbev' logo actually has character, but its replacement is generic. If I were going to buy the beer based on label alone, I'd go with the old label - it looks stately, and futuristic at the same time, which is cool.

On Nov.19.2008 at 11:55 PM

Mark’s comment is:

ok.

the eagles nice, and the wordmark is okay, but I think they could of done it with a wordmark alone no need for an eagle. This seems just eh, nothing outstanding that get's your attention like the previous ones. That's probably why no one likes it. It doesn't stand out in itself, it seems to be to parts trying to stick together but it isn't working, unlike say MillerCoors which reconciled it's two brand names with one solid name with a simple symbol next to it. In other words it looks like this logo trying TOO hard.

Dump the eagle, dump the the two colored scheme DECIDE on one color and a better typeface THEN start from there.

On Nov.20.2008 at 12:19 AM

Mark’s comment is:

ok.

the eagles nice, and the wordmark is okay, but I think they could of done it with a wordmark alone no need for an eagle. This seems just eh, nothing outstanding that get's your attention like the previous ones. That's probably why no one likes it. It doesn't stand out in itself, it seems to be two parts trying to stick together but it isn't working, unlike say MillerCoors which reconciled it's two brand names with one solid name (in one color) with a simple clean symbol next to it. In other words it looks like this logo trying TOO hard.

Dump the eagle, dump the the two colored scheme DECIDE on one color and a better typeface THEN start from there.

On Nov.20.2008 at 12:22 AM

Johnny S’s comment is:

Terrible. The classic eagle has been neutered. The wordmark is bland and unmemorable. I dislike that font.

The old logo was an icy bottle of Bud on a warm summer evening. This new one is a flat Natural Lite slugged down before last call.

On Nov.20.2008 at 01:04 AM

Plamen’s comment is:

Do not like it.

What's that name - ABInBev!?

"American beer" translates as "piss" all over the rest of the world. The eagle is no asset.

What's the purpose of the curved line in AB?

On Nov.20.2008 at 08:56 AM

L.Vazquez’s comment is:

It looks as if the two "before" logos met in a bar and had a one night stand... and the "after" is the result.

On Nov.20.2008 at 09:05 AM

Amaj’s comment is:

I really hope this uglyl new logo doesnt end up dragging the great direction that Budweiser's packaging and marketing has taken over the last year.

On Nov.20.2008 at 10:03 AM

Bart O'Dell’s comment is:

I am glad I am a Miller Lite guy! This is a sad day for American beer. This is horrbile.

On Nov.20.2008 at 11:13 AM

Dreambrother’s comment is:

Who's up for turning the "stars and stripes" into "comets and lazers".

As if people aren't upset enough. Some things should just be left alone.

In a way, it's poetic. They deserve a horrible image.

On Nov.20.2008 at 12:25 PM

Yeison Agudelo’s comment is:

I dont hate it but... there is something the previous logo was very clasic and it was such a drastic change i feel like.

On Nov.20.2008 at 01:07 PM

Yeison Agudelo’s comment is:

I dont hate it but... there is something the previous logo was very clasic and it was such a drastic change i feel like.

On Nov.20.2008 at 01:08 PM

Ragu’s comment is:

There was something cool about the retarded eagle

On Nov.20.2008 at 01:21 PM

Sebhelyesfarku’s comment is:

Budweiser is horse urine. The eagle in the new logo tries to escape because of this.

On Nov.20.2008 at 03:04 PM

Ron’s comment is:

Ahh yes, the mythical Beer Eagle, know for its habit of accidentally flying into trees.

On Nov.20.2008 at 04:00 PM

Phil’s comment is:

There is a god after all. That is the work that they deserve. Great to read the insight of graphics professionals, whereas I just make and sell beer. Thanks for your opinions, very interesting reading.

On Nov.20.2008 at 04:13 PM

Mark Michaylira’s comment is:

Complete crap. Don't mess with a good thing.

On Nov.20.2008 at 04:33 PM

Billy’s comment is:

Is that another modified version on Copperplate? UGhhH!

On Nov.20.2008 at 05:16 PM

Amanda’s comment is:

I'm with Chris. No sense of history here or anything smart going on. I miss the illustrative approach of the old eagle/mark.

The gradient eagle- I'm speechless. That's just embarrassing. i can't tell if this bird has feet or 2 penises, which birds don't even really have.

C'mon people...stop allowing your clients to art direct...No one wants to be dragged by the balls.

On Nov.21.2008 at 02:19 AM

illusio’s comment is:

Tame.

On Nov.21.2008 at 04:38 AM

Ivan’s comment is:

Well, everything today is just disposable. I'm not really in a mood for rants, but today there aren't (for example) microwave ovens that would last 15 years (like my old GoldStar, which still operates). The same is with the logos - why invest too much in such uncertain world? When you don't know when the next merger will occur? It's actually good that they didn't used Arial or Comic Sans.

On Nov.21.2008 at 11:21 AM

Phil Belair’s comment is:

Makes it seem like Pentagram's Miller Coors Logo is pure genius now.
This is a bad marriage of 2 totally unrelated visual identities and it sure looks that way. Even the eagle can't stand to hang around and is leaving the perch. I don't get the AB typographic swoosh connection. It looks like a plausible idea on its own but messes up the hierarchy of this disjointed mark.
Another classic and strong identity mark bites the dust. Who is the design firm on this logo? (never a good sign when it is not mentioned in the press release)
Makes me glad I drink Miller. I may have one now.

On Nov.21.2008 at 01:21 PM

Glenn Sakamoto’s comment is:

I might like them if I had about 8 beers...

On Nov.21.2008 at 09:32 PM

Mark’s comment is:

Since they both have a B why didn't they use one B to connect them into one solid name, and get rid of the clunkyness of two names. ABev hows that for a name?, sounds better and rolls of the tongue easier.

Abev.

On Nov.22.2008 at 05:29 AM

Plamen’s comment is:

Mark, one of the 2 companies that merged to form InBev a couple of years ago, besides the Belgian Interbrew, was the Brazilian AmBev. I guess they dismissed the A(m)Bev name because of this.

On Nov.22.2008 at 05:37 AM

John Kelly’s comment is:

Just one question.

Who made it?{is this a design studio or brand/marketing consultant job)

Anyone?

On Nov.22.2008 at 11:05 PM

Daniel Campos’s comment is:

It's a good logo. I liked typograph.

On Nov.25.2008 at 09:46 AM

Von K’s comment is:

Most people commenting on this logo seem to think it's going to replace the AB logo on packaging, signage, etc.

It isn't.

This is the mark for ABInBev--a merger company, not AB--a brewer.

Yes, the eagle looks like the FireFox logo. Yes it looks like it belongs in your OSX Dock. No, it doesn't communicate the history of any of the individual brands held by InBev. That's not it's job.

It won't be on your beer bottles, so don't get too upset.

On Nov.25.2008 at 04:52 PM

Tony Spaeth’s comment is:

FutureBrand (UK)

On Nov.26.2008 at 02:43 PM

can man’s comment is:

The new logo should be a TURKEY BUZZARD.Setting on a power pole waiting for ab-inbev to go belly up.The feast will be on.I myself will be drinking YEUNGLING......AMERICAN owned and brewed.

On Dec.05.2008 at 11:14 AM

Dan! Marino’s comment is:

man, did I cry a little bit more on the inside. I'm not one to normally bash or tear apart a logo and get pretty angry and opinionated (about design stuff that people worked hard to do), but this logo "redesign" is one of the worst things I've seen in my entire life that completely does not do justice to the history of the company, idea, and have any conceptual linking to Anheuser-Busch of the past.

..Now think about the new logo, and how absolutely NONE of those ideals and concepts of the company come across in this stain (I refuse to call this a "designed" logo. Sure, some idiot used Illustrator to show how he/she could kern type, use gradients, and show their affinity for the "Color 6" option when LiveTracing, but I'd like to think Design is not simply using software. It's about actually thinking, looking back at history and doing justice and service to the client, hell not even the client, but history and all those hard-working, proud people... and not slapping them in the face by putting this out.

There goes that "Great American Lager"...

On Dec.05.2008 at 03:49 PM

Michaela’s comment is:

To put it simply, "don't fix it if it's not broken". The AB eagle is a symbol of America - strength and freedom. This so-called "eagle", not only looks weak and humiliating, but can also be construed as satirical to the United States of America. Since AB is now, unfortunately, just another foreign owned business, leave the eagle out all together.

This logo won't fly, it sucks!

On Dec.10.2008 at 08:18 PM

Mongoose’s comment is:

So, let's see what we have here with the old InBev log-

ACK!

GAH!

Okay, so an exclamation point 'I' and a 'B' with a bite out of it for no reason. Maybe it was taken out by the secret Godzilla in the 'ev' whitespace. An upgrade to tame would be an improvement...

And, that's what we've got. An 'AB' that's nice enough, and an 'InBev' that's the same- though I dig on the 'v'.. and an eagle that's pretty enough, if it feels it could use just a little more smoothness (and fix that top left wingfeather!) The placement over the 'e' seems silly as well; I'd personally center it over the 'n' so the wings are outstretched over both sides of the logo, centering it.

The name 'Anheiser-Busch InBev' is a monstrosity to keep shareholders happy, and should thankfully vanish in five years or so, at which time this logo will get a refresh I'm sure we'll all enjoy. Until that time..

B-. It's tame, but it's so much better than the old InBev logo.. and will work for international beer corproation yadda while Bud still looks like Bud.

On Dec.14.2008 at 04:44 PM

czesco’s comment is:

This logo is not for public consumption, they won't use this to sell beer. This is the logo of a large multi-national corporation that is in the beverage industry. All the individual brands retain their logos. InBev didn't buy AB to keep the proud AB eagle, they bought it for the brands it owns, primarily Budweiser. This logo and name is temporary, until they acquire someone else or they can rebrand and they'll ditch AB and the eagle.

On Dec.15.2008 at 01:22 AM

onesummer’s comment is:

that eagle looks delicious...literally. you know like when you go to a candy store and they sell all those different shaped gummis? gummi rootbear, gummi bears, gummi you name it. in this cas it's a gummi eagle! does look yummy though.lol.

On Dec.22.2008 at 09:34 AM

Anssi’s comment is:

InBev or the Belgian parent of it InterBrew was already total BS. Belgium has 600 beer brands and they got to have the lame Stella Artois as their flagship beer to be imported for the scum part of the British public at the holiday islands to be consumed and taken as a normal part of their common sense-degrading holiday behaviour.

On Jan.01.2009 at 05:02 PM

Anssi’s comment is:

Anssi: Just as to rectify myself, the former Belgian InterBrew already carried many good Belgian beers. Yet by good marketing campaigns they made Stella Artois a "flagship" of Belgian beer-making whereas Stella is the regular junk you obtain at even those countries with no beer-making history. With all those double and triple monastery beers, Stella representing Belgian beer-brewing is like a monkey like GWB representing US of A to the rest of the world.

On Jan.01.2009 at 05:08 PM

f inbev’s comment is:

what a crappy logo it take a buttwip to change it like the beligum i hope they go under i will never buy any inbev product

On Jan.10.2009 at 07:38 PM