Founded in 1972, PRISA (Promotora de Informaciones, S.A — Information Promoter, Inc.) is “the world’s leading Spanish and Portuguese-language business group in the fields of education, information and entertainment.” Based in Madrid, Spain, PRISA is present in 22 countries and handles important publishing enterprises like El País, Spain’s leading general interest newspaper, and publishing houses Santillana and Alfaguara. Additionally, PRISA publishes major magazines like Rolling Stone and Cinemanía, runs over a dozen radio stations, and a handful of TV channels. Over the weekend, PRISA made the announcement that Liberty Acquisition Holdings, a New York-based investment company will provide $1.2 billion to the company and in return it will get majority ownership, helping PRISA come out of a $6.2 billion debt. Corporate rebrandings are perfect for signaling a positive outlook moving forward and PRISA has done just that.
The old logo was as generic and vague as it could get. You could write any company name in any industry and the icon would still be (ir)relevant. The new one — while still generic in that globe-shaped way — is far more memorable and engaging. Even within the realm of corporate marbles, PRISA’s has an appealing hand-crafted look to it that makes it more interesting. It’s almost as if they threw a bunch of paint against a sphere and they captured the splat. The typography for the wordmark is a bit disconnected, providing a more techie personality that clashes against the painterly icon and it competes for attention. But overall, it’s a nice redesign that takes PRISA from drab to fab. Well, sort of fab, not full-on fab.