Judging of the 2011 Brand New Awards is Friday, March 16, winners announced soon.
Boundary
Children’s Museum of the Arts
Kaleida Health
Saint Paul University
Simmons Bedding Company
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Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
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- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
Opinion BY Armin
Gmail adds a Touch of Make-Up
Since its launch in early 2007 Google’s Gmail service has become one of the most popular online e-mail programs offering whale-sized storage allowing users to keep e-mails in the realm of gigabytes, whereas its competition early on allowed for mere megabytes. I tried to find the number of Gmail users but found conflicting information: It’s either 170 million users or 36 million. Either way, that’s a lot of. Earlier this week, Gmail made some changes to its log-in page as well as some tweaks to its logo.
Like most Google design changes, the modifications are subtle. So subtle that it’s impossible not to ask, why bother? The new Gmail logo now has the same finish as the Google logo, reviewed here, where the bevels are less harsh and the overall feel is softer. Colors are different too, neither version nicer than the other. The position of “by Google” has gone from left-justified to right justified. The biggest change might be the M-mail icon, which is wider. Overall, the changes make Gmail more integrated with its parent brand but that’s like saying that the son of Frankenstein looks more like his father everyday.
Thanks to Geoffrey Sorensen for first tip.
DATE: Nov.19.2010
POSTED BY: ArminCATEGORY: Technology COMMENTS:
![\"Gmail](\"http://www.underconsideration.com/brandnew/archives/gmail_logo.gif\"){kind=logo}
Books about logo design, the designers that create them and the meaning of branding.
