BY Armin

Gracious Typography

With more than 75,000 square feet of retail space across three locations in New York — including their Upper East Side location which requires three separate street addresses — Gracious Home has been providing an eclectic inventory since it was founded in 1963. From cheap light bulbs, garbage cans and wire hangers to expensive chandeliers, duvets and furniture, you can buy absolutely anything you might imagine. You might even find, I’m told, celebrities like Sean Connery, Woody Allen, Adam Sandler, Jerry Seinfeld, Jackie Onassis. Buying the duvets I’m sure, not the wire hangers. What has made Gracious Home such a landmark over the years, apart from their inventory, is their service and their on-demand requests, keeping a “Want Book” of all the items customers may have wanted and fulfilling their requests no matter how rare or hard to come by. Earlier this year, Gracious Home did away with their discount-looking wordmark more appropriate for a small hardware store and introduced a sophisticated serif that looks as if it belongs to a century where people rode in horse-drawn carriages, men wore top hats, women wore crinolines and tabs were kept on ledgers — all this, meant as a compliment. The new wordmark was designed by Mucca.

\n\nWith more than 75,000 square feet of retail space across three locations in New York — including their Upper East Side location which requires three separate street addresses — Gracious Home has been providing an eclectic inventory since it was founded in 1963. From cheap light bulbs, garbage cans and wire hangers to expensive chandeliers, duvets and furniture, you can buy absolutely anything you might imagine. You might even find, I'm told, celebrities like Sean Connery, Woody Allen, Adam Sandler, Jerry Seinfeld, Jackie Onassis. Buying the duvets I'm sure, not the wire hangers. What has made Gracious Home such a landmark over the years, apart from their inventory, is their service and their on-demand requests, keeping a \"Want Book\" of all the items customers may have wanted and fulfilling their requests no matter how rare or hard to come by. Earlier this year, Gracious Home did away with their discount-looking wordmark more appropriate for a small hardware store and introduced a sophisticated serif that looks as if it belongs to a century where people rode in horse-drawn carriages, men wore top hats, women wore crinolines and tabs were kept on ledgers — all this, meant as a compliment. The new wordmark was designed by Mucca.

Many thanks to our ADV @ UnderConsideration Partners