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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
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Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY John Feldhouse
GTSI Gets Simple
It’s not everyday Brand New discusses an in-house logo but today is the day. In-house designers, rejoice. Anyone who has worked in-house knows the complicated process projects go through and their lengthy approval. To get a company to buy into a new corporate identity is a big deal, especially when it’s done in-house and not outsourced to a firm.
Based out of Washington, DC, “GTSI is a government solutions company that has revamped itself from being a product reseller to a full solutions enabled company.” To better reflect the gamut of services offered, the in-house team of two redesigned what was a dated early 90s mark (color and all) into a more streamlined version with a nice tag line. The typography is improved, going from Bodega Sans to Chalet Book. While the “g/t” ligature is interestingly quirky,the “i” bugs me; it seems to have too much presence and guides you out into the registration mark. Overall it is quite an accomplishment to keep a project of this magnitude in-house and have some nice design come out of it.
DATE: Sep.10.2007
POSTED BY: John FeldhouseCATEGORY: Technology COMMENTS:
TAGS:
![\"GTSI](\"http://www.underconsideration.com/brandnew/gtsi_logo.gif\"){kind=logo}
\n\nIt's not everyday Brand New discusses an in-house logo but today is the day. In-house designers, rejoice. Anyone who has worked in-house knows the complicated process projects go through and their lengthy approval. To get a company to buy into a new corporate identity is a big deal, especially when it's done in-house and not outsourced to a firm.
Books about logo design, the designers that create them and the meaning of branding.
