Of Relevance and Interest --- Recent B-Side Entries --- About ---
ADV @ UnderConsideration

A B-Side BY Armin


Guggenheim UBS MAP Global Art Initiative

In Brief

Launched this month, the Guggenheim UBS MAP Global Art Initiative is “an ambitious five-year collaboration to chart creative activity and contemporary art from around the world,” specifically South and Southeast Asia, Latin America, and the Middle East and North Africa. London-based johnsonbanks created the identity for the initiative, which had a tough challenge: “Our design task was then to create a design system that would accommodate both the world-famous museum brand and its equally famous sponsor, without being able to use any actual art, since the curation process is only just beginning.” See the full result here. A couple of images below (or after the jump).

Guggenheim UBS MAP Global Art Initiative

Guggenheim UBS MAP Global Art Initiative

Voting Begins
Voting Ends Entry Information

DATE: Apr.19.2012|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

--- ---
Share to Facebook Share to Twitter Share to Google+ Add This
---



Recent Comments --- Archives, Search --- Current Contributors --- Jobs by Category --- Jobs by Category --- About --- Book Recommendations --- About ---