Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Guggenheim UBS MAP Global Art Initiative

Noted Apr. 19, 2012 by Armin

Industry / Culture Tags /

In Brief

Launched this month, the Guggenheim UBS MAP Global Art Initiative is “an ambitious five-year collaboration to chart creative activity and contemporary art from around the world,” specifically South and Southeast Asia, Latin America, and the Middle East and North Africa. London-based johnsonbanks created the identity for the initiative, which had a tough challenge: “Our design task was then to create a design system that would accommodate both the world-famous museum brand and its equally famous sponsor, without being able to use any actual art, since the curation process is only just beginning.” See the full result here. A couple of images below (or after the jump).

Guggenheim UBS MAP Global Art Initiative

Guggenheim UBS MAP Global Art Initiative

 

Comments


Share ›

Spotted Around the web

New Logo for Wipro

New Logo for Wipro
 
Spotted Jun. 23, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Notable Italics

 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List