Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


Hanger, Inc.

Noted Jun. 22, 2012 by Armin

Industry / Health Tags /

Hanger Logo, Before and After

Established in 1861 — founded by James Edward Hanger, the first documented amputee of the American Civil War — Hanger, Inc. is a provider of orthotic and prosthetic services and products as well as operating hundreds of patient care centers nationwide. A new logo was introduced recently, dubbed the “Empower Mark,” which represents “a beacon of hope for Hanger’s clients, and its multiple colors represent the diversity of Hanger’s units, products, and service offerings.” Press release here. A few, small slides showing the rationale and some applications here.

Thanks to Wade Penner for the tip.



Share ›

Spotted Around the web

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List