Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Hanger, Inc.

Noted Jun. 22, 2012 by Armin

Industry / Health Tags /

Hanger Logo, Before and After

Established in 1861 — founded by James Edward Hanger, the first documented amputee of the American Civil War — Hanger, Inc. is a provider of orthotic and prosthetic services and products as well as operating hundreds of patient care centers nationwide. A new logo was introduced recently, dubbed the “Empower Mark,” which represents “a beacon of hope for Hanger’s clients, and its multiple colors represent the diversity of Hanger’s units, products, and service offerings.” Press release here. A few, small slides showing the rationale and some applications here.

Thanks to Wade Penner for the tip.



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