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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Christian Palino

Healthy (and Sunny) Junk

Sunny D Logo, Before and After

The United Kingdom’s Sunny D is now made with 70% fruit juice, apparently no longer turns kids yellow and has a new look to boot, designed by the brand consultancy Elmwood. This is one of those redesigns that while not doing anything worse, isn’t doing anything better. I remember way back when, the original packaging was just some green and white type on a plastic bottle — which let the shape and the that-can’t-be-natural color do most of the branding work. The new packaging is certainly vibrant, but I’m not so sure about the ominous fruit up in the clouds (which is strangely reminiscent of this Monty Python moment) or that plastic-looking wannabe surf typography. But hey, “It’s got healthy junk!”

Sunny D Packaging