One of the most visited posts in the now inactive Brand New Classroom was a collection of popular logos recreated in Hebrew typography, an assignment given by master Hebrew typographer Oded Ezer in his advanced typography class at H.I.T (Holon Institute of Technology), Visual Communication Department, in Israel. Oded and his students are back with nine more literal typographic translations of a Latin, Arabic, or Japanese logo in Hebrew.
By investigating and understanding the very basic structures and architectures of the Hebrew letters, the task was to match — stylistically — the 2 languages, but without forcing the Hebrew to look like English, Arabic or Japanese letters. It sounds easy, but it’s not. The students simply did a very good job here.
— Oded Ezer