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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

Here Fido, Good Fido

Fido Logo, Before and After

Fido, a Canadian cell phone provider, owned by giant Rogers Wireless, has recently launched a new identity. Surpassing the old child’s play logo of cut paper and mangled typography would not be hard, but this new playful logo is quite welcome. The name is pretty great and it was certainly underused in the previous version, and without being cloying or overly cute, this new logo is simple and friendly. I guess you could draw the little dog house a hundred different ways and many of them would be appropriate, but I do like the unfinished doodle they selected. And the typography isn’t bad although unlike other large corporations I think this would have benefitted from a more bubbly sans like Kodak or Xerox. But other than that, I put my paws together for this one. ~~Apologies for the tiny logo, but it’s the only image available~~ Thanks to Evan Cancelliere for pointing me to a bigger logo.

Thanks to Gray McCarty and Marko Savic for the tip.