Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


HGTV Canada

Noted Aug. 7, 2012 by Armin

Industry / Entertainment Tags /

HGTV Canada Logo, Before and After

Launched in 1997, HGTV (short for Home & Garden Television) is a Canadian (and American) channel that is described by itself as “the hottest address for the most compelling and entertaining stories about the connections people have with the places they call home.” Hottest. Yeah! Basically you just watch it to see if you paid too much for your house or if you are the only tool (as in dumbass not the physical thing in a shed or box) that gets screwed (no pun intended) by their contractors. The Canadian version redesigned its logo in July to match the American version and also introduced a new on-air graphics package designed by Toronto-based Tendril. On-air video below (or after the jump). For an in-depth look at the typography see this Fonts In Use post.

On-air graphics montage.

Thanks to Corwin Thiessen for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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