In Brief BY Armin

In Brief: 5-year-old Analyzes Logos

Cincinnati, Ohio-based identity designer Adam Ladd asked his 5-year-old daughter her impressions on some popular logos — my favorite is her response to the Republican Party logo. This is both adorable and some of the best and most authentic field research out there.

In Brief BY Armin

Redesigning “Teachers”

In the latest redesign challenge from Studio 360 — we redesigned Valentine’s in 2010 and Pentagram redesigned Christmans in 2006, among others — Brooklyn-based Hyperakt has been tasked with redesigning Teachers. “We began with a simple premise, that education is the key to human progress, therefore teaching is among the most important professions for humanity.” The result, “all about connecting the dots,” is detailed at Hyperakt’s website and in their conversation with Studio 360 host Kurt Andersen. A few sample images are posted below (or after the jump).

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In Brief BY Armin

In Brief: Saul Bass’ Bell System Pitch

This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.

Thanks to Brad Loliger for the tip.

In Brief BY Armin

In Brief: Herb Lubalin on his PBS Logo

In this great video, Herb Lubalin explains the genesis of his logo for PBS as it evolved through client feedback.

Back with regular posts tomorrow.

Thanks to Matt Hunter Ross for the tip.

In Brief BY Armin

In Brief: December Miscellany

For a slight change of pace today, I have a few interesting tidbits worth posting.

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In Brief BY Armin

British Airways Goes Vintage

British Airways is trying to infuse its brand with some of its past. Last week they launched a new 90-second TV spot that brings together vintage aircraft with modern day, big ass planes and even the Concorde — the Concorde! Remember that? — makes an appearance. They are also reviving British Airways’ motto “To Fly. To Serve.” and coat of arms, the latter revised in 3D by forpeople design.

For clarification: The crest does not replace the BA logo. It’s an additional identity element.

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In Brief BY Armin

Wikipedia Concept

Invited by Viewpoint magazine in the UK to showcase their process, Moving Brands has come up with a proposed identity for Wikipedia: “The mark is created from five lines that reference [Wikipedia’s] ‘5 pillars,’ and also represents the nine sister sites [of Wikimedia] with nine equidistant nodes. As a living identity, the mark uses javascript to self-generate a unique movement and mark for every search term. This mark highlights where information exists on Wikimedia sister sites, advocating broader information gathering and encouraging contribution where content is missing.” I love the simplicity of this, even if it has a slight totalitarian-cult-looking-to-take-over-the-world look to it. See the full project here and vote for it below (or after the jump).

Update: Moving Brands’ site is currently down. Try Google’s cached version or this Flickr set with all the images.

Thanks to Anthony Lane for the tip.

In Brief BY Armin

In Brief: August Miscellany

This edition of In Brief isn’t particularly uplifting. But it sure is entertaining.

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In Brief BY Armin

W & Cie’s Tribute to Brands

We interrupt this Summer break to bring you a fun project. The new Paris office of W&Cie, a design and advertising agency, have been decked in a very ambitious tribute to brands. From a giant periodic table of brands, to a giant Bauhaus sculpture, to a “Bestiary of Brands”, the execution is pretty smart and clean. Summary video below (or after the jump) and additional images can be found at Identity Designed.

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In Brief BY Armin

In Brief: End of March Miscellany

I had planned on writing a regular critique today, but the admin tasks of the Awards have overtaken UCllc headquarters. To tide you over for the end of the month here are three juicy bits, two of them involving funny business practices, and not funny-ha-ha.

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