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In Brief: 2014 Winter Olympic Games Pictograms

Reviewed Oct. 24, 2012 by Armin

Industry / Sports Tags /

In Brief: Sochi Pictograms

Last month the Sochi 2014 Organizing Committee unveiled the pictograms of the 2014 Winter Olympic Games. The pictograms are based on those of the 1980 Summer Olympic Games in Moscow and, as the press release states, “taking into account modern views.” The release does not mention if elementary school children were used as models for each pictogram, removing their lunchbox and backpack in post-production but it does continue, “The understated quality and visual simplicity, the combination of smooth and straight lines, the lack of sharp corners, all of this helped to give a sense of purpose and dynamism to the Sochi 2014 pictograms.” The pictograms come in two flavors: (1) the usual single-color application and (2) a quilted version based on the Look of the Sochi 2014 Games, the patchwork quilt of Russia (which we reviewed here). I wish the pictograms hadn’t turned out so “cute” and toddlerish because the versions with the patchwork look great. A few samples below (or after the jump) and you can see all pictograms here.

Sochi Pictograms

Sochi Pictograms

Sochi Pictograms

Thanks to Marc Nijborg for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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