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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
In Brief: 666, The Number of the Brand
Animated-GIF-Master, Von Glitschka, takes on the challenge of designing a logo for the devil:
— “666” has to be in the logo.
— A brand name has to be developed. (Think “Zoloft”, “Viagra” or “Crestor.”)
— Must use “Red”. (Satan owns this color. Sorry “Target” and “Coke.”)
— Spend no more than 30 minutes on it. (Have work to do.)
— Approach it like a corporate client.
— No cliches. (Think “Devil Horns” and “Trident.”)
So, Von, you would show the devil just two options?
— “666” has to be in the logo.
— A brand name has to be developed. (Think “Zoloft”, “Viagra” or “Crestor.”)
— Must use “Red”. (Satan owns this color. Sorry “Target” and “Coke.”)
— Spend no more than 30 minutes on it. (Have work to do.)
— Approach it like a corporate client.
— No cliches. (Think “Devil Horns” and “Trident.”)
So, Von, you would show the devil just two options?
DATE: May.09.2008
POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
![\"Branding](\"http://www.underconsideration.com/brandnew/archives/inbrief_666.gif\")
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Books about logo design, the designers that create them and the meaning of branding.
