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In Brief: A Proposed Microsoft Identity

Reviewed Jul. 5, 2012 by Armin

Industry / Tags /

Microsoft Identity Proposal

In between classes and executed in just three days as a side project, Andrew Kim, a student at Art Center College of Design in Los Angeles, CA, has designed an alternate identity for Microsoft. The project has already gotten some generous airplay since it was posted this past Tuesday and with good reason: it’s not that the overall execution and concept are out of this world — they are both pretty good but start to come apart the deeper Andrew got into applications — it’s the attitude and approach that makes it stand out. In three days Andrew has made what Microsoft has yet to achieve: to feel and look cool, to act like the big, otherworldly-sized company it is. Included in this post are a few images to get you started but definitely pay a visit to the full project.

Microsoft Identity Proposal

Microsoft Identity Proposal

Microsoft Identity Proposal

Microsoft Identity Proposal

Thanks to Henry Soon for first tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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