In Brief

By now pretty much everyone knows I’m not the biggest fan of the Brooklyn Nets logo. I’ll admit that, despite my regard for the execution of the logo(s), the approach and strategy are right on cue, if a little too hip-hop for its own good — feelings captured ever so by this “Open” that plays across the arena during player introductions at home games. Created by Los Angeles, CA-based TheFamousGroup with an original song, called “Brooklyn” (what else?), by ex-Fugee John Forté, “The film adheres to the Nets’ iconic black & white branding, shot entirely in b&w and featuring players dressed in white shirts and black suits and ties.” Kinda catchy and cool, although at points it’s hard to remember if you are watching an ad for an NBA team or a men’s fashion line. You can see a full-screen optimized version here.

filed under and tagged with , ,

Reviewed November 8, 201211.08.12 by Armin

↓ Poll

Voting Begins
Voting Ends


This entry was generated in the previous layout of the site. Images and styling will be slightly off.

Poll and results are shown at the end of the post in the main content area.



Upcoming BNConfs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15.

Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.