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In Brief: If this Logo's a Rockin' don't come a Knockin'

OCG

Apologies for the being late to the party on this one, I was enjoying a warm beach view all week. So, the UK's Office of Government Commerce recently unveiled a new logo designed by FHD that, on a 90-degree rotation, proved to be irresistibly puerile in its evident self-gratifying visual. It's hard to admit it but, yes, it's quite giggle-inducing.
By Armin on Apr.26.2008 in In Brief Link Comments [23]

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Colin’s comment is:

I think it's more giggle-inducing vertical, but maybe I'm seeing something different than you all. Vertically, I see a stick figure doing something that's going to leave his stick hand palms a bit hairy.

On Apr.26.2008 at 02:14 PM

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Alex’s comment is:

The vertical one is the one that has been rotated. The one that is horizontal and readable from left to right, as the English language usually is, is the original,

On Apr.26.2008 at 02:49 PM

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Colin’s comment is:

Ah.. thanks for clarifying, Alex. When I see two figures presented side by side, I typically assume the one to the left is "before" and the one to the right is "after." After the rotation, in this case.

On Apr.26.2008 at 05:03 PM

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Jerry Kuyper’s comment is:

Armin,

Usually the punch line occurs at the end of the joke.

The vertical OGC logo gives new relevance to Alan Fletcher's book "The art of looking sideways".

Shortly after seeing this link yesterday, I saw that Docomo had changed their visual identity. Brand Newsworthy as well.

http://www.cellular-news.com/story/30616.php

I was intrigued with the relationship between the OGC logo discussion and the new Docomo tagline.

Unlimited Potential, in Your Hand.

On Apr.26.2008 at 06:39 PM

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Joe M.’s comment is:

Even real journalism about the rebrand play out like an Onion parody.

Who knew that a geometric sans-serif could be so lewd?

On Apr.26.2008 at 06:49 PM

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Von Glitschka’s comment is:

Bad design will make you go blind.

On Apr.26.2008 at 08:08 PM

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Juggling man’s comment is:

Naughty naughty Von.

On Apr.26.2008 at 09:08 PM

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stephanie’s comment is:

I really didn't see the connotation until I read the comments, I guess my mind isn't as dirty as I thought it was.

On Apr.27.2008 at 01:43 AM

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Joe Szczepaniak’s comment is:

not only did i not see it until i read the comments, but i really didn't get it until von glitschka illustrated it in such a....classy manner.

On Apr.27.2008 at 03:01 AM

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stock_illustration’s comment is:

Perfect censorship, Von...kudos.

On Apr.27.2008 at 02:47 PM

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Jus’s comment is:

funny but not original. Who researched this thing!! Link

On Apr.27.2008 at 03:10 PM

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Rob’s comment is:

if you google ogc you'll actually find a few people must have had this problem before!

OGC... I wonder did they do it for a laugh!

On Apr.28.2008 at 06:32 AM

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Stevie K’s comment is:

Think of the extra publicity!

On Apr.28.2008 at 07:25 AM

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LadyN’s comment is:

LMFAO!!! Von, thanks for clarifying!

That and this quote from the article definitely have something to do! “We were impressed with the integrated approach FHD had to offer, which combined expertise in workings of government.” –director of communications at the OGC."

Lovely.

On Apr.28.2008 at 09:37 AM

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Jeff’s comment is:

Von you are amazing.

On Apr.28.2008 at 10:54 AM

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Michael Romanowicz’s comment is:

On Apr.28.2008 at 01:52 PM

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Website Design’s comment is:

I can't believe they let that go down. And nice animation Von. You should send that to their web master.

On Apr.28.2008 at 02:17 PM

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Samuel’s comment is:

Glitchska is crazy, hahaha! thanks for making it visually disturbing.

On Apr.28.2008 at 02:36 PM

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Pubic Awareness’s comment is:

Yes, think of all the extra pubicity!

Von, I'm forwarding this to your wife.

On Apr.28.2008 at 05:11 PM

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Darrin Crescenzi’s comment is:

Von Glitchska : Animated GIFs :: Wizard : Magic

On Apr.28.2008 at 05:56 PM

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Paul’s comment is:

HAHAHAHAHA

all I have to say.


On Apr.29.2008 at 07:10 AM

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Mark’s comment is:

@ Jerry Kuyper
Did you see what their (Docomo's) new brand slogan is?

Unlimited Potential, in Your Hand.

totally ontopic after all...

On Apr.29.2008 at 09:22 AM

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Mark’s comment is:

wow.. that should teach me to read the entire post before commenting.
nevermind.

On Apr.29.2008 at 09:24 AM

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