Opinions on corporate and brand identity work.

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In Brief: iLitigious

Reviewed Apr. 3, 2008 by Armin

Industry / Tags /

Apple and Apple

As much as designers love Apple it’s sometimes unbelievable the lengths they will go to to come off as complete douches. The latest case is Apple filing a formal opposition with GreeNYC for their use of an Apple logo claiming that it dilutes their brand. Or, in their words, that it will “seriously injure the reputation which [Apple] has established for its goods and services.” [Thanks to Blake E. Marquis, designer of the GreeNYC logo, for the tip]



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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