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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

In Brief: Jello-O, What If…?

Jell-O Student Project

It’s not common that I’ll bring up student work in Brand New, but this effort by semi-recent graduate of Academy of Art University, Richard Perez is worth celebrating. While at SVA, Bryony and I used to have our students redesign the packaging for Sherwin-Williams paints, something mundane and ordinary that you don’t think much about, but when people are reviewing your portfolio it’s a brand they know, can connect with and are able to see the improvements the design makes. This redesign of the Jell-O packaging achieves exactly that: It takes the mundane and ordinary conventions of the Jell-O boxes and presents a vivid interpretation of what it could be. Many more images at Richard’s site.

Thanks to Dawn H. Buscher for the tip.

BY Armin

In Brief: Jello-O, What If…?

DATE: Jun.16.2009POSTED BY: ArminCATEGORY: In Brief COMMENTS:

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Many thanks to our ADV @ UnderConsideration Partners