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This is a very old entry — images are small, formatting is off.

 

In Brief: Know Canada

Reviewed Jul. 11, 2012 by Armin

Industry / Tags /

Know Canada

In the latest installment of the now popular Studio360 Redesigns series — past subjects include “Teachers” and Valentine’s Day — the radio show hosted by Kurt Andersen has looked North for inspiration: Redesign Canada. They tasked Bruce Mau Design with the brief to “fix the image problem Canada has here in the United States,” who instead of responding with a new identity decided the problem wasn’t with their country but with the United States: “Canada doesn’t need a redesign,” BMD explains in this thorough PDF, “America needs an education.” Their proposal, Know Canada, uses the very recognizable red bars of the Canadian flag as a frame for everything from twenty-first-century icons to inventions to actual places and people. The solution is simple, smart, and highly expandable — plus, there is not a maple leaf in sight. A few highlights of the work included in this post.

Know Canada

Know Canada

Know Canada

Know Canada

Know Canada

Know Canada

Know Canada

Know Canada

Passport application, my favorite.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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