Of Relevance and Interest --- Recent B-Side Entries --- About ---
ADV @ UnderConsideration

In Brief BY Armin


In Brief: Know Canada

Know Canada

In the latest installment of the now popular Studio360 Redesigns series — past subjects include “Teachers” and Valentine’s Day — the radio show hosted by Kurt Andersen has looked North for inspiration: Redesign Canada. They tasked Bruce Mau Design with the brief to “fix the image problem Canada has here in the United States,” who instead of responding with a new identity decided the problem wasn’t with their country but with the United States: “Canada doesn’t need a redesign,” BMD explains in this thorough PDF, “America needs an education.” Their proposal, Know Canada, uses the very recognizable red bars of the Canadian flag as a frame for everything from twenty-first-century icons to inventions to actual places and people. The solution is simple, smart, and highly expandable — plus, there is not a maple leaf in sight. A few highlights of the work included in this post.

Know Canada

Know Canada

Know Canada

Know Canada

Know Canada

Know Canada

Know Canada

Know Canada

Passport application, my favorite.

Voting Begins
Voting Ends Entry Information

DATE: Jul.11.2012|POSTED BY: Armin|CATEGORY: In Brief | COMMENTS:

--- ---
Share to Facebook Share to Twitter Share to Google+ Add This
---



Recent Comments --- Archives, Search --- Current Contributors --- Jobs by Category --- Jobs by Category --- About --- Book Recommendations --- About ---