BY Armin
In Brief: Logos from the Good Ol’ Days
POSTED BY: Armin
TAGS:
Tor’s comment is:
Yeah, you can dowload a zip-full of images from his website, dont remember the URL, tho.
On Mar.20.2008 at 04:48 PM
GUESS’s comment is:
a great collection.
here’s eric carl’s blog where the zip can be found: http://blog.sans-concept.com/?p=130
On Mar.20.2008 at 04:59 PM
Mark’s comment is:
Beautiful, fascinating, wonderful.
good stuff.
That Johnson & Johnson logo looks really slick.
Seems the 70’s was a time for experimentation, really a lot of imagination behind those logos.
I’m also hoping Purina doesn’t change it’s logo it’s simple enough already to be recognizable.
On Mar.20.2008 at 08:49 PM
ZedZedEye’s comment is:
Forget color and gradients! This is old school faxable! Nice to rehash. Long needed post
On Mar.20.2008 at 10:39 PM
DesignMaven’s comment is:
Arm:
Nice Addition.
All of the Identities are not 70s Identities, a lot of them are.
Example, If you look at Connecticut General No. 3549 it was Developed and Designed by Identity GOD Lester Beall in 1959. Connecticut General is the 1st Corporate Identity Program implemented with an Identity Manual also Designed by Lester Beall.
I have all of Al Coopers Books World of Logotypes. They are a Treasure Trove of Identities and Inspiration. At the same time, they are inconsistent with actual year or decade of Identity Creation and/or credit to Designer and/or Consultancy.
DM
The Hostile Takeover of Corporate Identity
On Mar.20.2008 at 10:48 PM
erica frye’s comment is:
My attention span waned about halfway through, but I’m in love with #4051!
On Mar.21.2008 at 12:00 AM
DesignMaven’s comment is:
Addendum:
Somebody just sent me an email asking which illustration for Connecticut General.
Link below
C-13 No 3549
http://www.flickr.com/photos/mr_carl/2342033303/in/set-72157604144345854/
Lester Beall is not credited.
Somebody mentioned Purina.
Purina dates back to the 1950s or later as well.
R-14 No 5448
http://www.flickr.com/photos/mr_carl/2342038811/sizes/l/in/set-72157604144345854/
There are others not 70s Identities. I’ll let others delight in finding them.
DM
The Hostile Takeover of Corporate Identity
On Mar.21.2008 at 12:12 AM
DG3’s comment is:
A rather wide gamut of styles, especially when compared to the painfully similar logos of today.
On Mar.21.2008 at 05:55 AM
Keith’s comment is:
I have this book (and yes, I got it in the 70s — sigh — old-timer here). I haven’t looked at it for years so it’s fun to see it highlighted here. I used it as a reference early in my career, and what’s remarkable to think about now is how well drawn most of these icons were — after all, these were the days of pens and french curves.
On Mar.21.2008 at 09:17 AM
Logoblink.com’s comment is:
here’s the PDF file :
http://logoblink.com/2008/03/19/world-logotypes-book/
:)
On Mar.21.2008 at 12:57 PM
Hibryd’s comment is:
Thanks for the PDF! I’m already passing it around to the other designers at work!
On Mar.26.2008 at 07:13 PM
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