The Greater London Authority (GLA) has issued a tender (or Request for Proposals for us US’ers) asking for a substantially big and complex rebranding and redesign project: London. The abbreviated version of the brief is to develop a brand that will: Create a unified brand for London / Set the vision for London post-2012 / Lead stakeholders around a shared brand / Develop international promotion into a powerful policy mechanism. The full tender, PN493/2, can be requested here. One firm responding to the tender will be Moving Brands — who did the lovely SwissCom work almost two years ago — and they have decided to make their process not just transparent but open to, and informed by, public opinion. You can follow the process at A Brand for London. And, yes, that’s one of the most important metropolis asking for free brand work.
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.