Reviewed

London's Identity Crisis

The Greater London Authority (GLA) has issued a tender (or Request for Proposals for us US’ers) asking for a substantially big and complex rebranding and redesign project: London. The abbreviated version of the brief is to develop a brand that will: Create a unified brand for London / Set the vision for London post-2012 / Lead stakeholders around a shared brand / Develop international promotion into a powerful policy mechanism. The full tender, PN493/2, can be requested here. One firm responding to the tender will be Moving Brands — who did the lovely SwissCom work almost two years ago — and they have decided to make their process not just transparent but open to, and informed by, public opinion. You can follow the process at A Brand for London. And, yes, that’s one of the most important metropolis asking for free brand work.

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Reviewed August 28, 200908.28.09 by Armin


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