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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
In Brief: MoMA Reboot
One of the hardest challenges is reinvigorating a brand and visual identity without changing the logo, it’s as if you were trying to do a fashion makeover with a pair of jeans that have been in the closet for years. To continue the lame jeans analogy: A good pair of jeans goes well with everything, so MoMA’s simple, iconic logo is prime material for building around it. Pentagram partner Paula Scher established a new identity system in collaboration with Julia Hoffmann, MoMA’s Creative Director for Graphics and Advertising, who produced all of the examples on Pentagram’s web site.
DATE: Feb.17.2009
POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
![\"MoMA\"](\"http://www.underconsideration.com/brandnew/archives/inbrief_moma.jpg\")
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Books about logo design, the designers that create them and the meaning of branding.
