Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


In Brief: Pizza Hut The Hut

Reviewed Jun. 19, 2009 by Armin

Industry / Tags /

Pizza Hut

The reason this is not set up as a formal before/after is because, well, it is not. At least not yet — specially considering that some of this new look has been appearing since January of this year. The snazzy new design blog idsgn has a great feature on the introduction of new language and visuals into the Pizza Hut brand. Including an explanation of “The Hut” and its CMO celebrating its appropriateness for the text message generation. I have always liked the dopey script and roof logo but, I don’t mind the new possible design direction. “The Hut,” however is all kinds of wrong.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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