The reason this is not set up as a formal before/after is because, well, it is not. At least not yet — specially considering that some of this new look has been appearing since January of this year. The snazzy new design blog idsgn has a great feature on the introduction of new language and visuals into the Pizza Hut brand
. Including an explanation of “The Hut” and its CMO celebrating its appropriateness for the text message generation. I have always liked the dopey script and roof logo but, I don’t mind the new possible design direction. “The Hut,” however is all kinds of wrong.