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Daniel Campos’s comment is:
I've never seen Lost too, so this don't make sense for me!!hahahaha
Regards
On Jul.29.2008 at 07:57 AM
izzy’s comment is:
Huh? What?
On Jul.29.2008 at 08:52 AM
Holli’s comment is:
LOST! The best ever. Definitely worth getting into before the 5th season. It's doable since it doesn't start until January. Do it.
On Jul.29.2008 at 09:39 AM
Garrettttttttt’s comment is:
It's interesting, because seeing the show, the logo can stand within two contexts. The first: the Dharma Initiative was destroyed in a purge in the early 70s, and this logo revitalization has been crafted recently to restore the organization. The second: the Dharma Initiative has been around this entire time, and has endured many logo developments. I still love the old logo, because of what it represented. But, I'll have to say, the new one is just as creepy, in an overly nicely-nicey-contemporary-corporate-kind-of-way.
On Jul.29.2008 at 10:16 AM
DrBear’s comment is:
You mean Lost is just a sneaky way to bring back Dharma and Greg?
On Jul.29.2008 at 11:46 AM
Andrew’s comment is:
Wow, and I thought my life was lame.
On Jul.29.2008 at 03:40 PM
Peter Whitley’s comment is:
As far as naming goes, LOST certainly is a stroke of genius. Every time I watch it the name makes more sense.
Their new branding doesn't seem to quite hit the mark. The type strikes me as too large for the space it inhabits and the letterspacing too...maybe too loose, maybe too tight...not quite right. Needs further exploration.
I also think the ba gua is not quite right though I'm certainly inspired by the treatment.
On Jul.29.2008 at 05:23 PM
AW’s comment is:
Lost must have a full-time designer, as there are quite a few logos sprinkled throughout the show - not only the various DHARMA logos but those of dozens of other fictional products as well. Aren't we lucky that fans collect all this stuff for us.
On Jul.29.2008 at 06:30 PM
Jamison Wieser’s comment is:
AW mentions something I didn't touch on: how does the new brand play out across all the individual station/project logos? Though having lost the island, the DHARMA Initiative may no longer continue the tradition of developing individual logos for each research project. Given they were not recruiting for individual projects, and just for DHARMA overall, that could be the case.
On Jul.29.2008 at 06:47 PM
Armin’s comment is:
> not only the various DHARMA logos but those of dozens of other fictional products as well.
Other than the type, this is actually pretty awesome. Thanks for the link AW.
Ampersanderson’s comment is:
I like your jokes.
On Jul.30.2008 at 09:48 AM
kirk’s comment is:
http://www.dharmawantsyou.com/
it's part of a new ARG we thinks.
cool to see Lost on BN.
On Jul.30.2008 at 11:28 AM
