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This is a very old entry — images are small, formatting is off.

 

In Brief: The Wrong Kind of Breathtaking

Reviewed Feb. 10, 2009 by Armin

Industry / Tags /

Pepsi Breathtaking

“You know if we roll, we roll big.” Those were the words in 2006 that sent Agency.com’s viral video of pitching for the Subway account to internet infamy and advertising douchebaggery. Well, brand identity has found its equivalent. Yesterday, at the massively trafficked reddit.com, a new user posted a PDF to the presentation — humbly titled “Breathtaking” — accompanying the redesign of the Pepsi logo by Arnell Group. The contents are at once hilarious, pretentious and delirious as they try to establish Pepsi as the center of the universe. Some select pages are posted here and the PDF should still be publicly available somewhere on the internets. Long live the internet as a tool for exposing lameness.

Thanks to all the tipsters; first tip goes to James Mountain.

You can click on each image for a bigger view.

Pepsi Douchery

“Breathtaking” design strategy for Pepsi, page 6.

Pepsi Douchery

“Breathtaking” design strategy for Pepsi, page 11.

Pepsi Douchery

“Breathtaking” design strategy for Pepsi, page 14.

Pepsi Douchery

“Breathtaking” design strategy for Pepsi, page 18.

Pepsi Douchery

“Breathtaking” design strategy for Pepsi, page 19.

Pepsi Douchery

“Breathtaking” design strategy for Pepsi, page 20.

Pepsi Douchery

“Breathtaking” design strategy for Pepsi, page 26.

Pepsi Douchery

“Breathtaking” design strategy for Pepsi, page 27.

 

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