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BY Armin


In Brief: Views on Brands

BrandSinger

Given that I visit more web sites than I should, I rarely spend more than a minute on any of my internet stops — and it’s usually those with pretty pictures that manage to keep me around the longest. Avid Brand New commenter Jerry Kuyper pointed me today to the blog of Claude Singer, a strategist and non-designer for firms like Siegel + Gale and Lippincot… After many (many) minutes I finally stopped, not because I had to, but because I had gone through the entire archive. In other words, I recommend it, and suggest you consider adding it to your branding reads for a fresh take on the subject.
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DATE: Jul.29.2008|POSTED BY: Armin|CATEGORY: In Brief | COMMENTS:

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