Of Relevance and Interest --- Recent B-Side Entries --- About ---
ADV @ UnderConsideration

BY Armin


In Brief: Will the Real Bruce Please Stand Up?

Akzo Nobel Sketches

Three months ago we reported on the rebranding of AkzoNobel, noting that Saffron had designed the logo but not mentioning that Pentagram (London) had later implemented the identity, I assume I wasn’t aware of this at the time, which brings us to the matter at hand… Martijn Rijven, an Amsterdam-based illustrator and designer, was responsible for drawing Bruce (as the pointing man is referred to in the inner circle) and has written an extensive post about the process, with a great video at the bottom, showing the evolution of the drawing and mourning the truncated version of his drawing that was the final logo — or as Rijven describes it, “they appear to have sank him into the ground and left him begging an invisible passer by to take his aged skinny hand to drag him out.”
Excerpt Empty Entry Information

DATE: Aug.13.2008|POSTED BY: Armin|CATEGORY: In Brief | COMMENTS:

---

TAGS:

---
Share to Facebook Share to Twitter Share to Google+ Add This
---



Recent Comments --- Archives, Search --- Current Contributors --- Jobs by Category --- Jobs by Category --- About --- Book Recommendations --- About ---